Agencies thrive on reputation, and branding is a big part of that. Whether an agency offers SEO audits, social media services, or SMS campaigns, high-value clients expect to see the agency’s brand front and center. White-label marketing tools make this level of branding possible by enabling agencies to deliver premium services under their own brand without having to build software from scratch.
This guide presents seven top white-label marketing tools that enable agencies to deliver everything from email marketing to real-time reporting.
Each tool below has been handpicked for its usefulness to marketing agencies in 2025, based on ease of use, white labeling capabilities, automation, and scalability.
Below are the top white-label email marketing tools for agencies:
- BigMailer: White-Label Email Marketing for Agencies
- SE Ranking: Full-Stack Rebrandable SEO Tools
- SocialPilot: White-Label Social Media Management Software
- SimpleTexting: White-Label SMS Platform
- Whatagraph: White-Label Marketing Reporting
- Synup: White-Label Local Listings + Reputation Management
- Xtensio: White-Label Dynamic Client-Facing Content
BigMailer: White-Label Email Marketing for Agencies
BigMailer is an email marketing platform made for agencies juggling multiple clients, brands, or locations. It supports all major campaign types — bulk, automated, RSS-to-email, and transactional — from one clean, brandable dashboard.
What makes BigMailer stand out for agencies is its multi-brand support. Users can create unlimited sub-accounts, set user roles, and assign custom domains for sending, all while giving their clients a branded experience.
Source: BigMailer
Key Features:
- Unlimited brands and sub-accounts
- Drag-and-drop editor with saved blocks
- Template sharing across sub-accounts
- Built-in email validation
- Engagement and deliverability reporting
- Automated RSS-to-email
White-Label Perks:
- Branding can be added to client dashboards
- Custom hosting domains
- Remove BigMailer from the help section
Best For: Agencies offering email marketing and serving clients that need to send high-volume emails.
Pricing: Starts at $10 per month, per 5,000 contacts for users with 200,000+ contacts. The white-label option is available as an add-on on other plans.
SE Ranking is a powerhouse all-in-one SEO platform that fits beautifully into an SEO agency’s toolkit. It offers keyword tracking, on-page audits, backlink monitoring, and competitive research, all wrapped in a fully white-labeled experience.
Agencies can create custom SEO portals with their own domain, logo, and colors. Clients can log in to view real-time dashboards with zero mention of SE Ranking.
Source: SE Ranking
Key Features:
- Rank tracking (local and global)
- Site audits with technical SEO suggestions
- Keyword research and SERP history
- Backlink monitoring
- Competitor analysis and gap reports
White-Label Perks:
- Fully customizable client portal
- Scheduled SEO reports sent from a custom domain
- API access to build branded dashboards
Best For: SEO, web dev, and content agencies wanting full control of their SEO deliverables.
Pricing: White-label pricing starts at $119 per month.
Managing dozens of social accounts across multiple networks can quickly become overwhelming — unless an agency uses SocialPilot. This tool helps agencies plan, approve, and publish content at scale, with collaboration and analytics features baked in.
White labeling comes in at the client interface level. Agencies can rebrand the dashboard, login screen, notification emails, and even use their own domain for access.
Source: SocialPilot
Key Features:
- Post scheduling for Facebook, X, LinkedIn, TikTok, and more
- Visual calendar with drag-and-drop rescheduling
- Content approval workflows
- Team and client collaboration
- Analytics and PDF reporting
White-Label Perks:
- Branded login portal and email notifications
- Agency domain support
- No SocialPilot branding on client-facing tools
Best For: Social media or content marketing agencies managing 10+ clients.
Pricing: White-label pricing starts at $200 per month for 50 social media accounts.
SimpleTexting: White-Label SMS Platform
SimpleTexting makes it easy for agencies to offer SMS marketing services that are effective and compliant. The platform supports one-on-one texting, mass broadcasts, keyword triggers, and autoresponders.
White-labeling is available for agency partners looking to onboard clients under their own brand, and credits are usage-based, ideal for predictable resell margins.
Source: SimpleTexting
Key Features:
- Two-way texting
- Drip campaigns and autoresponders
- Keyword-based opt-ins
- MMS support for images and GIFs
- Contact segmentation
White-Label Perks:
- Agency-branded dashboard
- White-labeled client onboarding
- Usage-based billing model for reselling
Best For: Local agencies or multi-location marketers offering promotions, appointment reminders, or customer support via SMS.
Pricing: Starts at $39 per month for 500 credits. An application is necessary to get white-label access.
Whatagraph: White-Label Marketing Reporting
Whatagraph is built for the agency that’s tired of manually stitching together Google Analytics screenshots and Meta Ads data in a PowerPoint.
It connects 50+ data sources (think: Meta, LinkedIn, GA4, HubSpot), automates data visualization, and delivers live dashboards or scheduled white-labeled reports.
Source: Whatagraph
Key Features:
- 50+ native integrations
- Cross-channel dashboards
- Custom metrics and formulas
- Scheduled report delivery
- AI anomaly detection
White-Label Perks:
- Branded portal and reports
- No Whatagraph logos or branding anywhere
Best For: Performance marketing agencies offering multi-channel reporting or monthly strategy reviews.
Pricing: Only custom pricing is available.
Synup: White-Label Local Listings + Reputation Management
For agencies helping local businesses improve visibility and reputation, Synup handles it all — from listings management to review monitoring to sentiment analysis.
The platform distributes accurate NAP data across 60+ directories and aggregates reviews into a single dashboard, ensuring that agencies and clients never miss a comment.
Source: Synup
Key Features:
- Listings management across major directories
- Review monitoring and response workflows
- Google Q&A and social media integration
- Reputation score tracking
White-Label Perks:
- Client dashboards with custom branding
- Review response templates in the brand’s voice
Best For: Local SEO and digital PR agencies, or franchises managing reputation across locations.
Pricing: Starts at $34.99 per month, per location.
Xtensio: White-Label Dynamic Client-Facing Content
There’s just no need to be dealing with static PDFs in 2025. Instead, agencies should be collaborating with “living documents.” Xtensio helps agencies create and share strategy decks, proposals, reports, and onboarding kits with real-time collaboration and branding.
Each folio is hosted on a custom-branded link. Clients can leave comments, check updates, or download polished versions without seeing Xtensio’s name.
Source: Xtensio
Key Features:
- Drag-and-drop builder for decks and one-pagers
- Style guides and locked templates
- Reusable content blocks
- Engagement analytics
- Live commenting
White-Label Perks:
- Project organization by client
- Custom portals with logos, fonts, colors, and domain
- Custom templates for repeatable workflows
Best For: Brand, strategy, and onboarding teams who want to ditch static files for interactive docs.
Pricing: Starts at $12 per month, per user.
Wrapping Up
Agencies live and die by perception, and these white-label tools help agencies appear as though they built the entire stack internally. Whether an agency wants to own the analytics portal, deliver SMS updates from its own domain, or send polished SEO reports, these platforms provide that control.