Meanwhile, financial confidence among renters remains strong, with 95% expecting their situation to improve or stay the same in 2026. Technology, often touted as a differentiator, ranked lower in importance, with only 40% valuing smart features like keyless entry or smart thermostats.
Mortgage applications increased 0.6% from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending November 7, 2025.https://t.co/LkJuaxIsA0
— Mortgage Professional America Magazine (@MPAMagazineUS) November 12, 2025
Industry adapts to a new renter mindset
Multifamily operators must rethink their approach as renters become more selective and long-term focused.
“The winners in this environment will be firms that recognize apartments are no longer viewed as temporary housing, but rather a lifestyle category that demands long-term thinking on amenities, service, and community experience,” Moore said.
As the multifamily sector adapts, renters are here to stay, and the industry must evolve to meet their expectations.