As we know the search environment is changing rapidly, relying solely on traditional visibility just won’t cut it anymore! As AI-driven technologies like ChatGPT become more prevalent, it’s crucial that your website is recognized and referenced by these innovative tools.
Falling behind could mean reduced traffic, visibility, and trust. Don’t worry! Here are nine indicators that your website may need a makeover for this exciting AI search era.
Try these effective solutions to elevate your AI & automation services to new heights.
1. Your Website Needs A Fresh Approach
Traditional SEO focused on keywords and backlinks, but AI search emphasizes understanding content. If your writing is unclear or overly complex, it will be harder for AI to provide a clear answer.
You can fix it by doing these:
- Begin pages with a brief answer to user questions.
- Use clear, question-based headings.
- Organize content with concise paragraphs, lists, and bullet points.
- Focus on essential facts and explanations, avoiding fluff and keyword repetition.
To deliver AI optimisation effectively, a website must showcase expertise in AI search through structured, machine-friendly content.
RiseUp focuses on creating content that communicates seamlessly with both users and AI systems, using advanced structure, metadata, and contextual optimisation to ensure expertise is recognised, understood, and ranked by intelligent search technologies.
2. Neglecting The Use of Structured Data / Schema Markup
Structured data, often through schema.org markup, helps search engines and AI understand your site’s pages – like identifying “HowTo,” “FAQ,” or “Product” content. Without it, machines may struggle to classify and reference your content.
You can fix it by doing these:
- Identify key pages and implement relevant JSON-LD schema.
- Use Google’s Rich Results Test and prioritize important content, like “What is AIO services?”
3. Your Website Is Facing Slow And Unresponsive Issues
If AI bots can’t easily access your content, even excellent material may be ignored or penalized. AI search relies on core technical SEO factors: speed, mobile-friendliness, clean sitemaps, robots.txt, and crawl access.
You can fix it by doing these:
- Conduct a page-speed audit, fix major issues, and ensure mobile functionality.
- Update and submit your sitemap, check robots.txt, use canonical URLs, and monitor crawl errors.
When selling “AI optimization” or “AIO services,” clients expect a solid technical foundation. Without it, AI-friendly content won’t be accessed or used. Demonstrating this ensures confident delivery.
4. The Content Lacks Conversational Structure or Format
AI search favors natural language queries over simple keywords. Content with question-based headings and a conversational tone tends to perform better.
You can fix it by doing these:
- Add a “FAQ” section on major pages with 3-5 common questions.
- Use question headings and a conversational tone.
- Consider bullet points for clarity.
Clients seek copy that resonates with both humans and machines. Showcasing your ability to format for conversational queries will build their confidence in your skills.
5. Your Website Shows Poor or Weak Signals
AI search systems now prioritize content from credible sources with clear author credentials and external references over traditional backlinks.
You can fix it by doing these:
- Add author bylines with short bios and links to their profiles.
- Include citations to credible external sources for claims or data.
- Consider a “Brand” or “About” page with structured data about your organization and relevant awards.
- Update or remove outdated, low-quality content to maintain consistency and accuracy.
6. You’re Using Weak Content Network or Internal Linking
AI search favors well-connected content, so your site should have clear topic clusters, internal links between related pages, and in-depth coverage. Siloed pages without links to relevant content may be overlooked.
You can fix it by doing these:
- Identify key topics (e.g., “AIO services”, “AI SEO audit”, “Structured data implementation”) and create a pillar page for each, along with supporting cluster pages.
- Ensure relevant internal linking with descriptive anchor text.
- Update older posts to link to newer ones, fostering a connected content network.
7. Your Analytics Indicate A Drop In Organic Traffic
AI features like “AI Overviews” are answering user queries without clicks to your site, leading to “zero-click searches.” If your traffic is declining, your content may not be getting the necessary AI citations.
You can fix it by doing these:
- Use Google Search Console to find high-impression, low-click pages.
- Optimize for answer-style queries by adding structured data and enhancing content.
- Monitor brand mentions with AI tools to strengthen your presence.
8. You’ve A Weak Brand/Entity Recognition
AI search uses knowledge graphs and entities (like brands and people) to determine which sources to cite. If your brand isn’t clearly defined as an entity with consistent data, it’s less likely to be referenced.
You can fix it by doing these:
- Keep your business name consistent, use correct schema markup, optimize your “About” page, and build external citations for visibility.
As an AIO services provider, your brand should convey clarity, authority, and recognition. Clients prefer to work with experts, and a strong brand presence improves your chances of being cited in AI-generated answers.
9. You Haven’t Adjusted For The Latest Optimization Paradigm (GEO/AEO)
AI search is shifting to Generative Engine Optimization (GEO), emphasizing content that generative systems use. If you’re only focusing on traditional search, you’re falling behind.
You can fix it by doing these:
- Revise your content strategy for AI readability.
- Audit for structured data and clear answers.
- Focus on creating guides and FAQs over fluff.
- Track AI citations and adapt as needed.
- Consider offering an “AI readiness” audit in your services
Conclusion
The shift to AI-driven search changes how content is found online. Websites that aren’t machine-readable may become invisible. Positioning yourself as a specialist is key, but your site must reflect this expertise. Addressing key issues can future-proof your site and enhance your services.