- West Virginia leads the states profiled with a remarkable 57.3% year-over-year increase in tourist arrivals from January to September 2025.
- The tourism boom is widespread, with Colorado (26.4% growth) and South Dakota (8.6% growth) also seeing impressive visitation increases.
- The growth is attributed to successful marketing and a focus on diverse offerings, including outdoor adventures, historical sites, and cultural events.
- This continued surge underscores the resilience of the US tourism sector, bringing new opportunities and economic value to local businesses across multiple states
The US travel landscape is celebrating a significant victory as numerous states, including West Virginia, Pennsylvania, North Carolina, Connecticut, South Dakota, and Colorado, have contributed to a soaring tourism boom for ten consecutive months in 2025. This exceptional growth is a direct result of successful marketing, diverse offerings, and expanded attractions that are appealing strongly to both domestic and international visitors.
West Virginia leads this incredible surge with a remarkable 57.3% year-over-year increase in tourist arrivals from January to September 2025, driven by its focus on natural beauty, outdoor recreation, and cultural heritage, particularly its Appalachian Mountains and the New River Gorge National Park. Other states are also enjoying strong, resilient growth: Colorado saw an impressive 26.4% growth, showcasing its natural landscapes and vibrant culture, while South Dakota experienced an 8.6% increase, thanks to attractions like Mount Rushmore and Badlands National Park.
This collective tourism success is breathing new life into local economies. Pennsylvania saw a solid 5.9% increase, and North Carolina maintained momentum with 4.5% growth, utilizing their rich heritage and diverse coastal and mountain attractions. The overall trend highlights the strength and resilience of the US travel industry, with states successfully enhancing visitor experiences and investing in infrastructure, firmly establishing themselves as must-visit destinations.