“I would say South Florida is the last to adopt the technology,” Mourra said. “The biggest challenge is telling them why you need a CRM. It’s just a booming market. Not everyone thinks it is. But depending on where you are in South Florida, you’re not seeing any slowdown.”
As things roll into 2026, Mourra is hoping for more market stability in the new year. He feels that it will help many companies flourish. He also sees embracing that technology as a big step across the industry, not just in Miami.
“I hope to see some kind of stability that can help everybody ramp back up to profitability next year,” he said. “I think in the first quarter next year, we’ll see a big change in the industry. I think that software is going to start to evolve. AI can enhance everything you do, but it’s not yet going to take it over. And I say not yet, because I think about my 11-year-old daughter who’s growing up in this, so maybe when she’s 25, she won’t care to talk to a human.
“That’s why you have to have the right technology with the right foundation that can continue to enhance your business, because I don’t care how much people are going to love AI in the next 10 to 15 years. If you adopt AI, then you can take on the new clients coming your way. You may make less per loan, but you can handle a lot more if you do it properly.”
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