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Holiday Inn Express & Suites Dallas-Bedford Development Project – Image Credit HVS
HVS Brokerage & Advisory presents an exclusive opportunity to acquire a 1.34-acre development site in Dallas-Bedford, fully entitled to develop a 79-key Holiday Inn Express & Suites hotel.
Details of the Development Project
The Bedford submarket of Dallas offers a unique opportunity to invest in a strategically located 1.34-acre development site. The site is fully entitled for a 79-key Holiday Inn Express & Suites hotel, a brand known for its consistent experience, value-rich essentials, and considered design.
This development opportunity is even more appealing because it is rare to find a Holiday Inn Express development opportunity, especially in the high-barriers-to-entry Dallas–Fort Worth Metroplex market. The successful investor can expect a new, long-term, 20-year franchise agreement with InterContinental Hotels Group (IHG).
Booking and Reservations
In 2023, IHG’s booking channels represented an average of 86.4% of Holiday Inn Express reservations, with IHG One Rewards generating an average of 59.4% of bookings at Holiday Inn Express hotels. The IHG Rewards Club loyalty program, one of the largest in the hotel industry, serves over 100 million enrolled members worldwide and is an effective tool for driving customers to IHG hotels and enhancing brand loyalty.
Market Fundamentals and Projections
The STR Trend Report reveals strong market fundamentals. The Bedford submarket achieved occupancy and average daily rate (ADR) levels of 61.6% and $98.76, respectively, resulting in $60.97 RevPAR for the trailing-twelve-month (TTM) period ending March 2025.
HVS’s pro-forma projections anticipate that once developed, the hotel will generate rooms revenue exceeding $2.9 million, with a net operating income (NOI) flow-through of over $1,150,000, resulting in a RevPAR of over $102.
Location and Demand Generators
The development site is strategically located near the interchange of State Highways 121 and 183, close to the Dallas/Fort Worth International Airport (DFW). Major attractions like Six Flags Over Texas, Six Flags Hurricane Harbor, Globe Life Rangers Ballpark, and Dallas Cowboys’ AT&T Stadium are less than 20 minutes away.
Additionally, several corporate demand generators are nearby, including Texas Health HEB Hospital, State National Companies, Legacy Housing Corporation, and the Carter BloodCare Bedford office.
Bedford Market Expansion
Bedford is an important Dallas–Fort Worth Metroplex suburb, with a solid base of medical providers, small businesses, national retailers, and restaurants. Over the past five years, sales tax revenue has risen by more than 36%, indicating the city’s ongoing economic strength and vitality.
Several major developments, including Bedford Commons, Campus West (Gateway Village), and Crossroad East Development, are underway, further boosting the city’s economic vibrancy.
Investment Opportunities
The development of a Holiday Inn Express & Suites hotel in the Dallas–Fort Worth Metroplex presents an attractive opportunity for developers. Post-construction and stabilization of operations, the hotel would be an appealing investment for a pool of regional and national investors interested in premium-branded hotel investments.
Inquire at HVS.