Standalone Hulu is dead, long live 'Hulu on Disney+'

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Hulu’s standalone app’s days are numbered. The long-time streaming service is getting completely absorbed, globally, into Disney+ — with a price hike.


Disney+ and Hulu logos

On Thursday, Disney confirmed that Hulu was going to become a global brand, becoming part of the Disney Plus app experience. Starting on October 8, a rebranding exercise will start to roll out across regions serviced by Disney Plus, making Hulu appear in more international territories.

In international regions, Hulu will be replacing Star, a general adult-oriented brand that offered a library beyond the typical Disney-created content. In effect, the Hulu insertion will be a rebrand in those countries, and remain part of the overall Disney+ subscription package.

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