- Preston Caddell was named Sales Director for the U.S. Central Region to drive market expansion.
- The appointment is a strategic step to increase Swan Hellenic’s brand presence in the luxury and expedition cruise industries.
- Caddell possesses nearly 15 years of executive experience in the cruise sector and a proven record of generating growth and creating key partnerships.
- Caddell’s English and Spanish bilingualism is a key asset for enhancing client engagement and expanding market reach in the Central U.S.
Swan Hellenic stood out from other commercial cruises by making a point never to repeat the same itineraries twice. They also visited unusual destinations, giving guests the chance to explore places most travellers had never even heard of. Over time, Swan Hellenic became known for combining bold, intriguing cruises, exclusive lecturers, and sophisticated onboard comfort. Now, over 70 years later, it is this compelling mix that continues to inspire guests.
Swan Hellenic has made a decisive and optimistic move to accelerate its growth and deepen its market presence across the United States with the appointment of Preston Caddell as the new Sales Director for the U.S. Central Region. This key strategic decision powerfully underscores the company’s commitment to enhancing brand visibility within the elite luxury and expedition cruise sectors.
Mr. Caddell is an outstanding choice for this role, bringing nearly 15 years of rich experience from the travel and cruise industries. His professional background includes high-level executive positions at prominent cruise lines such as Margaritaville at Sea, Aurora Expeditions, and Ponant, among others. This extensive history has furnished him with profound expertise, particularly in the complexities of expedition cruising. His proven capability to drive sales and cultivate robust partnerships across North America will be invaluable in achieving Swan Hellenic’s ambitious expansion goals in the Central U.S.
A major advantage Caddell brings is his fluency in both English and Spanish. This essential bilingual skill will significantly boost the firm’s efforts to broaden its diverse client base and foster strong relationships with travel partners, especially in a region with a sizable Spanish-speaking population. His communication flexibility ensures greater reach and positions Swan Hellenic to offer uniform access and versatility in the market.
Lisette Martinez, Swan Hellenic’s Senior Director of North American Sales, expressed great enthusiasm, noting that Caddell’s industry influence will help firmly position the company as a market leader in luxury expedition cruising throughout the American Midwest. With Caddell’s leadership and his commitment to delivering culturally rich, genuine, and luxurious expedition cruises, Swan Hellenic looks forward to a wonderfully bright future of growth and expanded partnerships in the U.S. market.