- Loyalty Status Honoring Program Launch: Norwegian Cruise Line Holdings Ltd. (NCLH) has introduced a new program allowing guests to have their loyalty status recognized across Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
- Effective Date and Scope: The program starts with sailings departing October 15, 2025, and enables members of Latitudes Rewards, Oceania Club, and Seven Seas Society to have their tier honored at a corresponding level across all three brands per cruise.
- Strategic Objective: The program aims to encourage guests to explore different NCLH brands, strengthen overall guest loyalty, and enhance the travel experience by providing continued recognition.
- Expanded Travel Options: With 34 ships serving over 700 destinations, the initiative offers guests a broader selection of vacation styles, itineraries, and experiences within the NCLH portfolio.
Norwegian Cruise Line Holdings Ltd. has announced the launch of a new Loyalty Status Honoring Program, which allows guests to have their loyalty status recognized across its three cruise brands: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises. This initiative, announced on September 29, 2025, is scheduled to begin with sailings departing on October 15, 2025.
Under this program, members of Latitudes Rewards (Norwegian Cruise Line), Oceania Club, and the Seven Seas Society (Regent Seven Seas Cruises) will have their loyalty tier honored at the closest corresponding tier across all three brands on a per-cruise basis. This aims to provide guests with more flexibility to explore different travel experiences within the NCLH portfolio, which currently includes 34 ships sailing to over 700 destinations globally.
Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd., stated that the program is designed to reward guests for choosing to sail with any of their cruise brands. He indicated that it enables guests to experience the unique aspects of each brand while maintaining the loyalty recognition they have accrued.
The NCLH Loyalty Status Honoring Program aligns with the company’s “Charting the Course” strategy, which seeks to encourage brand exploration, strengthen guest loyalty, and enhance the overall guest experience. By implementing cross-portfolio loyalty recognition, NCLH aims to deepen its relationship with guests and offer new ways to engage with its brands. The program’s highlights include recognition across all three cruise lines, an elevated guest experience, and access to a broader range of vacation styles and itineraries. Requests for the program begin on September 29, 2025.