Your session at Sana Connect features guest customer speakers: why is it important to speak with customers who have made these transitions?
Dimitra: It’s one thing to hear it from us — speaking of operational efficiency and growth in relation to the product we provide — and another thing to hear it from those that made the choice to use the product, and how they benefited from it.
Their experience is not biased. I think that that is what brings a lot of value. There is not the bias that we would perhaps bring because it is our product. They hear it from the mouth of those that use it.
Customer feedback drives our innovation. We have invited several customers to work with us, give us feedback and co-create with us. We call that program the Inner Circle.