Key Takeaways: Driving Transformation Across the Consumer Goods Landscape
The CGF China Day 2025, held on 11th and 12th September, convened an assembly of more than 550 industry leaders in Beijing to explore and shape the future of consumer goods and retail. Under the ambitious theme, “Shaping the Future of Consumer Goods and Retail Together,” the event served as a dynamic platform for dialogue, innovation, and strategic collaboration across the fast-evolving Chinese market.
The conference featured opening remarks and leadership insights from Wai-Chan Chan, Managing Director of The Consumer Goods Forum; Fei Gao, President of Mengniu Group and CGF China Board Co-Chair; and Shaohua Pu, President of Bailian Group and CGF China Board Co-Chair.
Their collective vision underscored the critical need for collaborative action to navigate current challenges and seize emerging opportunities.
Since its launch in 2018, CGF China Day has consistently served as a “highly anticipated annual premier event in the consumer goods industry that plays the role of “an important bellwether guiding the development of the consumer goods industry in China and globally”.
Across two days of impactful discussions and four parallel events, participants delved into crucial themes poised to redefine the industry’s trajectory. Key takeaways from the CGF China Day 2025 include:
- Enabling Healthier Consumer Choices
- Advancing Sustainability and the Green Transition
- Leveraging Technology for Transformation and Efficiency
- Strengthening Food Safety through GFSI-Recognised Certification
This summary will delve into the critical insights and practical solutions presented, offering a comprehensive overview of how industry leaders are collaboratively forging a resilient and sustainable future for consumer goods and retail in China.
Decoding the Future of Chinese Consumers and Market Dynamics
The CGF China Day 2025 dedicated significant attention to dissecting the dynamic and evolving landscape of the Chinese consumer market, acknowledging both unprecedented challenges and new growth opportunities and highlighting that adapting to rapid shifts is imperative for businesses seeking sustainable success.
Evolving Consumer Behaviour and Market Shifts
AI New Quality Retail—A Thorough Return to Business Essence and Full Embrace of AI Digitalisation
Wenzhong Zhang, Founder, Wumart Group/Dmall, highlighted that the industry now faces unprecedented challenges and opportunities, with leading companies setting inspiring examples. He stressed the importance of building a solid digital and intelligent foundation while returning to the core of business: focusing on consumers and excelling in products and services. This requires using digital tools to transform business models, organisational structures, and internal mechanisms. Additionally, he emphasised that in the age of digital intelligence, it is essential to refocus on people—inspiring their initiative, enthusiasm, and creativity.
Strategic Adaptations for Growth and Efficiency
To succeed in this complex environment, companies must adopt precise and agile approaches. Michael Chen, Partner at McKinsey, cautioned that “to win over future consumers, companies must enhance efficiency, adopt precise strategies, and operate with systemic and agile execution”. This resonated with insights from Jianzhong Tian, Chairman, China Ants Alliance, who detailed multi-faceted pressures on retail, including economic downturn, rationalised consumption, integrated online/offline channels, and intensified competition, all shaped by younger generations as a key consumer force.
The importance of collaboration and innovation was stressed by leaders such as Peng Cai, General Manager, Beverage Department, Panpan Food Group and Xiaoyan Wang, Vice Chairman, Executive Director and General Manager of Lianhua Supermarket Co., Ltd. in sessions focused on improving innovation success and enhancing brand-retailer collaboration.
A more detailed summary of the China Day 1 Plenary is available in Mandarin.
Advancing Healthier Lives: Enabling Healthier Consumer Choices
The 2025 CGF China Healthier Lives Roundtable served as a dedicated platform for highlighting strategies where manufacturing and retail expertise directly address consumer needs and market dynamics.
Luo Hongliang, Head of Collaborative Health at Danone’s Open Innovation Centre and Chair of the Steering Committee for the CGF China Better Health Living Initiative, extended a warm welcome to all attendees. The meeting centred on two core themes: how to empower consumers to make healthier choices through whole-industry chain collaboration, and how to precisely seize opportunities within the silver economy while exploring innovative pathways for age-appropriate food products. The conference aimed to forge industry consensus and chart a clear course for advancing China’s health sector development.
Innovation in Product Development and Consumer Guidance
Leading food companies presented specific strategies that move beyond traditional product offerings to actively guide consumers toward healthier consumption patterns.
Liu Ting, Senior Nutritionist at Nestlé China, shared an innovative practice demonstrating leadership in healthy eating by using Portion Guidance to help consumers manage their intake.
Ding Shaohui, Senior Director of Scientific and Regulatory Affairs at Starbucks China, showcased the company’s contribution to a healthy lifestyle, detailing strategies aimed at achieving ‘True Taste Sugar-Free’ to partially resolve the tension between health demands and taste preferences.
DingDong Fresh, a key retail platform, provided insights into its operational strategy, with Deyin Wu, Head of Quality Control Center, detailing “DingDong Fresh’s Path to Healthy Eating.” Amidst a global surge in health-conscious consumption and domestic policy promotion of wholesome diets, DingDong has witnessed substantial growth in sales of low-fat, low-calorie and other health-focused products. In response, the company has successively launched initiatives including Mums’ Choice, Clean Label (now rebranded as ‘Clean Ingredients’), ABCD Nutrition Grading, and Smart Diet Manager.
These business practices complement efforts aimed at macro-nutritional improvements, such as providing insights on the implementation of the ‘Three Reductions’ (Salt, Sugar, Oil), a key focus for industry reformulation efforts.
Han Junhua, Secretary-General of the Chinese Nutrition Society, shared that China has made multiple advances in food labelling to support the Healthy China initiative. The newly revised mandatory nutrition labelling standard GB28050 was released in March 2025, introducing compulsory labelling requirements for saturated fats and sugars.
Amidst vast product offerings, retail platforms increasingly guide health-conscious consumption. Yu Changyuan, Director of JD Group’s Innovative Retail Quality Control Standards Department, outlined how JD establishes dynamic quality standards and curates health-concept products. By ‘making it easier for consumers to understand,’ complex nutritional terminology is translated into accessible language, enabling smarter purchasing decisions.
Prioritising the Rapidly Growing Silver Economy
A significant strategic takeaway emphasised the vast potential and specialised needs of China’s elderly population, establishing this market segment as a priority for product innovation and growth. Discussions focused explicitly on Elderly-Oriented food and Nutrition and how businesses can capitalise on market expansion. This was further supported by an analysis detailing the foundational steps required for specialised product development, such as the presentation on the “Six-Pronged Path” for the Development of Senior Nutritional Foods.
Leveraging Consumer Data and Behaviour Insights
Food businesses highlighted the necessity of rooting their health strategies in concrete consumer research and behavioural data to ensure interventions are effective and resonate with the target audience.
Haleon, a major consumer health company, provided valuable market data, with Rachel Wang sharing key findings from the “2025 Chinese Consumers’ Selfcare Awareness & Behaviour Report.” These insights are critical for manufacturers and retailers looking to tailor their offerings and communications. The overall strategic direction stressed the importance of industry collaboration and technical expertise, promoting a “science-led, industry-collaborated, and consumption-upgraded” approach to influence labelling and consumer choice.
Deepening Retailer-Supplier Collaboration Emerges as Consensus
The Healthier Lives forum’s most significant highlight was the strong consensus among participants to deepen retailer-supplier cooperation.
Retail platforms possess vast consumer insight data, while manufacturers hold robust R&D and innovation capabilities. Participants unanimously agreed that establishing more efficient data-sharing and rapid-response mechanisms is crucial. Retailers can feed frontline consumption trends and search preference data back to manufacturers to drive more agile and precise product innovation. Simultaneously, both parties can engage in deeper collaboration across areas such as consumer education, establishing dedicated health zones, and co-developing standards.
A more detailed summary of the CGF China Healthier Lives Roundtable is available in Mandarin.
Leveraging Technology for Supply Chain for Efficiency and Transparency
The CGF China Day underscored the pivotal role of digitalisation and advanced technology as crucial enablers for future success within the consumer goods sector, exploring how digitalisation is rapidly transforming traditional supply chains into dynamic, data-driven ecosystems, offering new levels of efficiency and transparency.
Operational Automation and Data-Intelligent Systems
Companies are increasingly focused on using data to achieve cost reduction via streamlined operations and enhanced performance. Manufacturers, for example, are leveraging data intelligence for end-to-end automation.
Denis Li, Head of Customer Supply Chain at Nestlé China, shared a case study on the company’s collaboration with Wumart, highlighting their practice of driving supply chain transformation through end-to-end automation and data intelligence. To address retail industry pain points such as data silos and inefficiencies, Nestlé connected upstream and downstream data to build a digital and intelligent management platform. This transformed experience-based judgments into precise, data-driven decisions. The platform achieved a leap from single-point analysis to holistic diagnosis, enabling it to intelligently analyse the root causes of stockouts and optimise promotions and shelf displays.
Supply Chain Resilience and Collaborative Ecosystems
The importance of collaboration built on standardised data assets was a key theme. Yuying Zheng from P&G China, emphasised that shared, high-quality data is foundational for robust supply chain management.
The panel discussion on “Digitalisation Enabling Supply Chain Resilience & Sustainability” further explored these collaborative approaches, focusing on three core topics:
- The systemic challenges in supply chain ecosystem collaboration,
- The value logic of sharing industry best practices,
- The driving forces behind achieving the dual objectives of supply chain resilience and sustainability.
Product Digitisation and Enhanced Traceability
Fengming Mao, Director of the Product R&D and Data Sharing Office in the Product Development and Operation Department of GS1 China, pointed out that in the face of new global digital trade regulations, such as the EU’s Digital Product Passport (DPP), the unified GS1 standard is the key data infrastructure. He shared that GS1 standards have been widely applied in China in areas such as food and medical device traceability, smart customs declaration, and drug traceability, playing a crucial role in enhancing regulatory efficiency and serving the digital economy.
Erica Xie, Product master data transformation leader, Procter & Gamble, Greater China, presented P&G’s practice in digital product master data transformation to address the significant challenges faced by brand owners and retailers in product data management—including high costs and long processing time. Through strategic collaboration with GS1 China, P&G (China) has successfully implemented automated exchanges of product master data with both retailers and e-commerce platforms. Furthermore, the company is actively leveraging product QR codes, enabling consumers to effortlessly access product information and verify authenticity through simple scans. future.
Yuelei Fan, Head of Platform Operations at Meituan Instashopping demonstrated how the instant retail model provides new momentum for local consumption and concluded that the blend of rapid delivery logistics and digital platforms is creating new channels and opportunities within the Chinese market, resulting in a 43% higher repurchase rate for merchants who provide exemplary service compared to others.
Xiao Mu, General Manager of Merchant Tools and Open Platform at Alibaba-Tmall Taobao Group, pointed out that since the release of ChatGPT in 2022, AI has become the new engine for the e-commerce industry. He explained that the Group experienced three phases in its AI application: technology exploration, reducing costs and increasing efficiency for merchants, and driving consumer-side growth. In terms of cost reduction and efficiency, AIGC technology helped merchants lower the cost of product image creation by 70% and the company launched tools such as intelligent agents for order fulfilment and graphic design. For consumer growth, Taobao achieved a significant increase in conversion rates through AI shopping assistants, AI models, and intelligent discounts.
A more detailed summary of the CGF China Digital Supply Chain Roundtable is available in Mandarin.
Advancing Sustainability and the Green Transition
On 12 September, the 2025 CGF China Green Transition Day enabled industry leaders to address the growing importance of sustainable practices within the consumer goods sector and drive collaborative solutions. It highlighted CGF China’s commitment to spearheading global and domestic efforts in sustainability, navigating the complexities and opportunities in transitioning towards more environmentally responsible practices.
Leadership, Policy Direction, Challenges and Opportunities
The Green Transition Day was initiated with welcome remarks and an agenda overview from Qi Zhang, Co-Chair of the CGF China Sustainability Steering Committee and Head of Sustainability at Nestlé Greater China, and Cathy Chen, Vice Co-Chair and Head of Internal Communications & Sustainability at Danone Greater China. They set the stage for crucial discussions on advancing the industry’s sustainability agenda.
Key closed-door exchanges specifically delved into the challenges, status quo, and opportunities of green-related certifications & recognition & labels in China, as well as how to enhance consumers’ awareness of green-related credentials. This includes a joint effort in developing local guidebooks and running green consumption pilots within the Chinese market. The closed-door also discussed how international retailers implement the Golden Design Rules under a circular economy, their experience in executing sustainable packaging initiatives, and further explored global vision and local opportunities.
Discussions highlighted the evolving regulatory landscape, with sessions exploring “International Progress for Plastic Pollution Treatment” presented by Guanglong Wu, Senior Specialist, Foreign Environmental Cooperation Center, Ministry of Ecology and Environment (FECO) China, provided insights into the United Nations Intergovernmental Negotiating Committee’s (INC) efforts to develop a legally binding international instrument on plastic pollution. And “Domestic Policy Directions for Plastic Packaging Design” presented by Congcong Liu, Executive Vice Secretary-General of CPRRA (China Plastics Reuse and Recycling Association), summarised the achievements made during the “14th Five-Year Plan” period in China, and provided an outlook for the “15th Five-Year Plan” in China. These shared underlined the critical need for industry practices to align with national and international environmental policies to cultivate a more sustainable future.
Embracing Circularity Through Sustainable Packaging
A central feature of the conference was the valuable sharing of the application of the Golden Design Rules (GDR), developed by the CGF Plastic Waste Coalition of Action, within the context of the circular economy. Cedric Dever, Director, Sustainability, CGF, emphasised that designing for circularity is imperative worldwide and highlighted inspirations drawn from global retailers (Loblaw, Walmart, Carrefour, Tesco) applying the Golden Design Rules. With new regulations forthcoming in China and a growing environmentally conscious consumer market, there is increasing demand for more sustainable packaging.
The conference also hosted the Launch & Award Ceremony for the Consumer Goods Industry Sustainable Packaging Communication Strategy Guide and Best Practice Case Study Booklets & CGF Golden Design Rules Case Study Booklets.
Several keynotes and panel discussions explored local practice under the national and international landscape:
- Xiaoting Chen, Program Manager, Ellen MacArthur Foundation (UK) Beijing Representative Office, shared the recent progress of the New Plastics Economy Global Commitment 2030, the world’s largest voluntary initiative. Looking ahead to the next five years, the Global Commitment will continue to balance ambition and practicality, adhering to the principles of aligning standards, simplifying reporting, and maintaining flexibility to drive deeper transformation in the global plastic packaging industry. In China, the foundation is establishing a local multi-stakeholder collaboration platform.
- Tower Zhang, Senior Product Development Manager – Packaging, MDL Co., Ltd, shared how Retailer MDL has been deeply rooted in the Chinese market for 29 years with a global vision, committed to building a more environmentally friendly future, integrating sustainability into all aspects of its operations. Through initiatives such as the Joint Sustainable Packaging Initiative for private brands and collaborations with other brands, Retailer MDL actively practices green packaging in its operations and looks forward to working with partners to advance packaging sustainability.
- Qi Zhang, Co-Chair of the CGF China Sustainability Steering Committee & Head of Sustainability, Nestlé Greater China, moderated a roundtable discussion on the future trends in green packaging design standards with Joanna Zhou, Packaging Sustainability R&D Director, P&G; Stephanie He, Senior Manager, Sustainability, Corporate Affairs, Walmart China; Mike Chen, Vice President of CPRRA (China Plastics Reuse and Recycling Association); Victor Wang, Secretary General of CPRA (Plastic Recycling Association of CRRA); Xuewen Gao, Deputy Secretary-General of the Circular Economy Committee of CPF (China Packaging Federation); and Huiqiang Cheng, Deputy Secretary General & Research Fellow, China Development Research Foundation. As founding members of the Golden Design Rules, Procter & Gamble and Walmart shared their efforts made on how to embed and practice Golden Design Rules within their operations and with their supplier partners. Representatives from three major Chinese industry associations confirmed the empowerment of Golden Design Rules when they developed local standards to reduce technical barriers in different markets. Huiqiang Cheng emphasised that the CGF Golden Design Rules are inherently aligned with the 3R (Reduce, Reuse, Recycle) principles of the Chinese circular economy, providing a role model for the comprehensive implementation of sustainable packaging.
- Fiona Lang, Partner and Vice-General Manager of Syntao, moderated a roundtable discussion on the topic of “Sustainable Packaging in Practice – Creating Business Value Through R&D, Communication Strategies, and Consumer Engagement.” She facilitated an insightful dialogue with Fang Chen, Senior Engineer for Packaging R&D, Mengniu; Yuming Deng, Packaging R&D Director, Yili; Chloe Lin, Leader of Sustainability, Greater China, Oatly; Shirley Min, Associate Communication Director, Nestlé Greater China Region; Patty Tian, Senior Sustainability Manager, Danone Greater China. The roundtable participants discussed the core challenges in communicating sustainable packaging to consumers, agreed that effectively integrating the value of sustainable packaging with product highlights (such as health, safety, and taste) is a powerful approach, and emphasized that the use of authoritative and standardized labels (e.g., recyclability symbols, FSC certification, etc.) can significantly reduce communication efforts while also enhancing consumer trust.
Decarbonisation Strategies and Green Transition Practices
Companies also showcased tangible innovations in green transition:
Junqiang Gui, Vice President of Foshan Haitian Flavouring & Food Co., Ltd., shared green transition practices from a manufacturer’s perspective, illustrating practical steps in sustainable operations while Samira Tang, Sustainability Lead from Zespri Greater China Region, a company 100% owned by kiwifruit growers, spoke of building a green supply chain system from orchard to market to adapt to the effects of climate change.
The critical area of carbon footprint reduction was addressed by Yang Liu, Expert Partner at Bain & Company, who provided insights into Scope 3 emission reduction strategies for retailers and consumer goods manufacturers’ supply chains and an overview of the current climate transition status.
A panel discussion on “Challenges and Insights on Scope 3 Emission Reduction” further explored effective strategies for retailers to manage indirect emissions across their value chains. Yang Liu facilitated an engaging dialogue with Anping Gao, General Manager of Safety, Environment and Sustainability Department, Mengniu Group, Joy Li, ESG Director, JD.com, and Xuan Gui, Head of Business Development and Relationship Management, CDP China, on leveraging technological innovation, management reform, and strategic transformation to achieve supply chain emission reduction.
Pointing out that food systems account for nearly one-third of global greenhouse gas emissions, Tony Zou, Vice President and General Manager of Social Enterprise, Danone Greater China, explored the potential of food systems in climate governance and Danone’s green transition pathway in the Chinese market. He highlighted three priority areas where Danone is actively supporting China’s “dual-carbon” goals: reducing carbon emissions in direct operations, empowering low-carbon transition across the value chain, and sharing pioneering practices to drive systemic change and called for “collaborating with more like-minded enterprises, institutions, and organisations to jointly advance the low-carbon transition of the food and beverage industry”.
Sharon Bligh, Director, Health & Sustainability, CGF, emphasised the critical role of local efforts in advancing the global green transition. Speaking on the key focus of the Climate Transition Coalition, she looks forward to China sharing practical experiences to jointly drive scalable impact.
Xuan Gui, Head of Business Development and Relationship Management, CDP China, shared an overview of global corporate CDP disclosures in 2024 and pointed out that Chinese companies are showing increased attention to nature-related issues beyond climate.
Fostering Consumer Awareness and Driving Green Consumption
A key focus was placed on strategies to enhance consumer awareness and confidence in environmentally friendly brands and green certifications.
The transparency needed to build consumer trust in sustainable product offerings was a key topic of the panel “Unlocking New Consumer Potential: Enhancing Consumer Awareness for Sustainable Consumption,” hosted by Gillian Sun from Impact Hub Shanghai, with contributions from Cathy Chen from Danone China, Ying Fang from Ele.me, Olive Huang from MDL Commerce Group Co., Ltd. and Qingzhi Liu from China Environmental Certification Center (CEC),. The panellists explored communication methods and transparency initiatives needed to build consumer trust in sustainable product offerings, identified strategies to drive behaviour change towards a greener consumption culture within China and showcased diverse, real-world approaches to promoting sustainable choices to consumers.
The “Consumer Goods Forum (CGF) China Green Consumer Goods Selection Guide (2025 Edition)” was officially unveiled. The guide addresses industry pain points such as fragmented green labelling and the proliferation of “greenwashing” by establishing a unified, credible, and actionable product selection framework that covers the entire life cycle and supply chain of consumer goods. The guide also proposes the first batch of green product selection lists, providing clear and reliable references for retailers in product selection, supporting brands in transitioning and upgrading, and helping consumers in making purchasing decisions.
A more detailed summary of the CGF China Green Transition Day is available in Mandarin.
Strengthening Food Safety through GFSI-Recognised Certification
The 2025 GFSI China Day, held on 12 September, was a pivotal parallel event during the CGF China Day, underscoring the unwavering commitment of the consumer goods industry to food safety.
Addressing Challenges and Reinforcing Certification Value
According to Junshi Chen, Chief Advisor of China National Centre for Food Safety Risk Assessment (CFSA) and GFSI China Local Group Honourable Expert, China’s food safety is “stable and improving,” but requires a shift from a traditional hazard approach to a risk-based mindset. Academician Chen highlighted the 3 main concerns in order of risk priority: foodborne diseases, information asymmetry and rumours, food authenticity, and called for integrated “farm-to-table”, full-chain management, with a focus on strengthening weak links such as transportation and storage. He urged leading food businesses to play a guiding role in driving collaborative efforts across the entire supply chain to collectively strengthen food safety defences.
Yongning Wu, Chief Scientist of CFSA, demonstrated the benefits of technological innovations such as AI-powered smart regulation and synthetic biology to strengthen food safety risk governance.
Li Sun, Deputy Director/Professor, Chinese Academy of Quality Inspection & Testing, highlighted the significance of third-party certification and food safety supervision, as a globally recognised compliance assessment tool, in a period where China’s economy transitions from scale to strength, and products shift from quantity expansion to quality improvement.
Elevating Standards and Building Industry Capacity
Maintaining the integrity and effectiveness of the GFSI framework was a significant area of discussion. Participants critically examined auditor competence and certification body standards, emphasising the necessity for highly skilled and consistent auditing practices to uphold the credibility of the GFSI system.
Major companies shared insight on implementing robust food safety practices during a dedicated Panel on “Food Safety Capacity Building Practice,” moderated by Chuanwu Xiong of IQC Consulting and including Janette Zhou, Danone Beverage China; Zhihong Sun, Director of the Quality Center, Juewei Food; and Yingjie Wang, Quality Control Director, Guoquan Food.
Gang Lu, Director of the Quality and Safety Department, Mengniu Group, demonstrated the leading role and responsibility of a major enterprise within the industry chain, sharing how Mengniu systematically identifies and manages critical risk points by leveraging technological methods such as microbial structure analysis, gene sequencing, and rapid testing.
Sanjeev Sharma, APAC Food Safety and Quality Assurance Senior Director, PepsiCo, spoke of the growing challenge of global water scarcity. PepsiCo has adopted a threefold strategy: widespread implementation of water-saving technologies, advancement of water replenishment initiatives, and ensuring safe water access. The company has successfully launched multiple water reuse projects in regions where regulations permit, emphasising comprehensive risk assessment and process control based on the HACCP system.
Stam Yang, Vice President of Food Safety, Quality Assurance and Regulatory Affairs, Starbucks China and GFSI China Local Group Steering Committee Vice Co-Chair, shared how Starbucks’ proprietary “Smart Food Safety” system, which integrates full-chain data, remote video monitoring of suppliers, IoT sensors in stores, and smart labeling, achieves seamless end-to-end food safety management, reducing human error, improving store efficiency, and ensuring strict control at every step to maintain high quality.
Co-Governance and Application of GFSI-Recognised Certification
The conference also delved into the broader ecosystem of food safety governance. Dong Chu, Industry Policy Research Specialist at the China Chain-Store & Franchise Association (CCFA), highlighted collaborative efforts between industry and regulatory bodies, particularly within the retail and catering sectors. He warned that online growth has intensified pressure on offline operations, leading to price wars and quality risks and stressed the need for stronger headquarters accountability and unified supply chain standards.
Digitalisation in Food Safety: Transforming Practices with Technology
Guixing Li, a Food Safety Supervision Expert, moderated the panel “Food Safety Digitalisation: Transforming Practices through Technology.” He led a discussion with three industry leaders: Kelvin Chen, Head of Quality Assurance, MDL Co., Ltd., & GFSI China Local Group Co-Chair, Deyin Wu, Head of Quality Control Center, DingDong Fresh and Jingjun Qu, Quality System Director, Foshan Haitian Flavouring & Food Co., Ltd. Together, they explored the application of digital technologies within their respective companies.
The conference also hosted the Award Ceremony for the 2024-2025 Food Safety Innovation Cases and called for active participation in the new round of food safety innovation case collection activities.
A key Panel on “GFSI-Recognised Certification Application: Challenges and Opportunities” brought together industry leaders such as Maggie Cai, Quality Assurance Senior Director at Yum China, and Junjiang Chen, General Director of R&D Center, Want Want Group, moderated by Yu Li of the China National Food Industry Association (CNFIA) and FSSC China Liaison to critically assess the practicalities and strategic implications of applying GFSI-recognised certification within the Chinese market, addressing both existing hurdles and avenues for future growth and acceptance.
A more detailed summary of GFSI China Day is available in Mandarin.
Conclusion & Looking Ahead: Sustaining Momentum for a Collective Future
The CGF China Day 2025 unequivocally demonstrated the consumer goods industry’s collective dedication to navigating complex challenges through unified action and forward-looking strategies. The event served as a powerful reminder that continuous collaboration, embracing technological innovation, and a steadfast commitment to sustainability and food safety are paramount for building a resilient and thriving future for consumers in China and globally.
The event concluded with a strong, unified message. Wai-Chan Chan, Managing Director of The Consumer Goods Forum; Fei Gao, President of Mengniu Group & CGF China Board Co-Chair; and Shaohua Pu, President of Bailian Group & CGF China Board Co-Chair, sincerely thanked all participants for their engagement, personally inviting them to the CGF Global Summit 2026 in Vienna and the 2026 China Day in Shanghai.
This collective commitment to future engagement ensures that the progress generated here will continue to drive the forum’s mission for “Better Lives Through Better Business.”
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