LOS ANGELES, CA (OCTOBER 2025) — GEM, the pioneering real-food wellness brand, announced its launch on Faire, the leading wholesale marketplace connecting 100,000+ independent retailers with emerging brands. The move marks GEM’s continued expansion into retail, making its ecosystem of real-food vitamin Bites, designed for energy, stress, sleep, and foundational nutrition, more accessible than ever.
“At GEM, we believe better health starts with real food, not synthetic supplements,” said Sara Cullen, Founder and CEO of GEM. “Our launch on Faire allows us to partner with retailers who share our vision of a cleaner, smarter approach to daily wellness. We’re bridging two rapidly growing industries—the global vitamins, minerals, and supplements market, valued at over $152 billion and projected to grow at 8.9% CAGR through 2030 (Grand View Research, 2024), and the global functional food ingredients market, expected to reach $103 billion with a 5.5% CAGR in the same period (Grand View Research, 2024). Consumers are demanding real, functional food-based solutions instead of synthetic band-aids—and GEM is answering that call with nutrition your body can actually absorb.”
Unlike traditional pills and powders that rely on synthetic isolates, GEM’s Bites are made from whole-food ingredients that provide a full spectrum of antioxidants, cofactors, and phytonutrients formulated for optimal absorption and holistic health support. Each Bite is formulated by GEM’s Scientific Advisory Board (and an in-house pastry chef) using clinically backed ingredients to target modern-day needs:
• Daily Bite: Foundational daily nutrition with 20+ essential nutrients, probiotics, and superfoods.
• Energy Bite: Clean, jitter-free energy without the crash in a chocolate sea salt treat.
• Chill-Out Bite: Supports calm, focus, and stress relief with 3 forms of magnesium (50%DV) and lemon balm.
• Sleep Bite: Formulated to support natural sleep cycles and overnight restoration without the melatonin hangover.
Since its founding, GEM has disrupted the outdated, archaic supplement industry by shifting away from synthetic nutrition and toward real-food nourishment—a movement resonating with health-conscious consumers. With over 30 million Bites delivered and a passionate online community, GEM continues to lead the charge in making daily health simple and effective.
For Retailers new to Faire, they can claim 50% off their first order, a year of free shipping, 60-day payment terms, and free returns.
To learn more or place an order, visit https://faire.com/direct/gem or dailygem.com.
About GEM
GEM is a Los Angeles–based wellness company creating the first ecosystem of real-food vitamin Bites designed to nourish the body holistically, morning to night. Backed by science and powered by nature, GEM’s Bites combine a whole-food matrix formulated for optimal absorption and clean, convenient health support. Founded in 2018, GEM has been featured in Vogue, Forbes, Fast Company, and Well+Good for its revolutionary approach to modern nutrition.
For more information, visit dailygem.com or follow @daily_gem on social media.