Following backlash over an increase in “AI slop” taking over users’ feeds and making it less useful, Pinterest on Thursday added new tools that let users limit how much AI-generated content they see in their feed.
Users can now personalize their feeds to restrict GenAI imagery in some categories, and the company said it will make its existing GenAI content labels more noticeable in the days ahead.
The site, widely used to browse and bookmark inspirational content and potential purchases, has come under fire from users who complained about the massive uptick in GenAI content. The media also documented the problem, openly wondering if AI has already ruined Pinterest or if it could still be fixed.
The problem, if left unresolved, could destroy Pinterest’s reputation, and ultimately, its bottom line. It’s also potentially a tough nut to crack as more of the web fills up with AI-generated content. Citing academic literature, Pinterest notes that GenAI content now makes up 57% of all online material.
Beginning to address the issue, Pinterest earlier this year introduced “AI modified” labels that would appear on images whose metadata indicated AI generation, or if Pinterest’s own systems detected that the content was AI-generated. At the time, the company said it would introduce consumer-facing tools that would let users choose to see less AI content.
Those tools have now arrived and will be available in the app’s “Settings” menu, under “Refine your recommendations.”
Here, users will be able to configure whether they’d like to see less GenAI content in certain categories that are prone to AI-generated imagery, like beauty, art, fashion and home décor. Pinterest said it will introduce more categories in the future, based on user feedback.
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The controls are launching first on the website and Android, and will roll out to iOS users over the weeks ahead, Pinterest noted.