Apple’s iPhone Air sold out across online stores in China within hours of pre-orders opening on Friday, the South China Morning Post reports.
Demand for the iPhone Air reportedly surged immediately after pre-orders opened. Apple’s online store and the official Tmall flagship both listed multiple color and storage configurations as unavailable within the first two hours of availability, reflecting even higher demand than the device saw in western markets last month. Prices begin at 7,999 yuan (approximately $1,122).
The iPhone Air was introduced globally in September but delayed in mainland China pending government approval for eSIM, which replaces physical SIM cards and enables slimmer smartphone designs.
The launch coincides with the Ministry of Industry and Information Technology’s decision to authorize eSIM trials for smartphones, marking the first time Chinese users can activate a mobile number without a physical SIM card. China Mobile, China Unicom, and China Telecom confirmed this week that they had received approval to begin commercial operations, paving the way for the iPhone Air to launch without regulatory restrictions.
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