Everyone’s talking about creative volume but more doesn’t always mean better. In this honest, behind-the-scenes conversation, Molly Pittman and Smart Marketer’s Creative Director Ben Bennett unpack the current state of paid creative in a post-Andromeda world.
From team leadership to what Meta is really optimizing for, this is the high-level conversation marketers need right now.
“You’re never going to put the wrong image in front of the right person and get a conversion.” – Ben Bennett
You’ll learn why more assets don’t equal better performance and how to feed the algorithm with the signals it actually needs.
You Will Learn:
- Why creative volume is being misunderstood in the current media landscape
- What Meta actually wants from your assets (and what it ignores)
- Why the wrong kind of testing can kill your ROAS
- The myth of “scaling through background color changes”
- How to structure a creative team that can adapt and win
- Why the best creative still comes down to the fundamentals of persuasion
- How Smart Marketer is evolving its agency model for better performance
Links & Resources:
- Smart Marketer – smartmarketer.com
- Smart Marketer Agency – smartmarketeragency.com/
- Molly Pittman – mollypittman.com
- Instagram – @smartmarketer | @mollypittmandigital
- Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off)
Serve the World Unselfishly and Profit!
The post The Truth About Creative Volume, Meta’s Shift, and What Still Works appeared first on Smart Marketer.