Airthings Enters a New Era

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For over a decade, Airthings has been synonymous with making the invisible visible. From radon detectors to precise indoor air quality monitors, the Norwegian company has built its reputation on empowering people to understand the air they breathe. Now, with the launch of Renew, the brand’s first-ever smart air purifier, Airthings steps into a new chapter.

Renew arrives at a moment when awareness of indoor air quality is higher than ever. As homes double as offices, gyms, and sanctuaries, the question isn’t only what’s in our air, but how do we take control of it? Airthings proposes a purifier that marries rigorous engineering and easy-to-read data with the quiet confidence of Scandinavian design.

A modern bedroom with a blue wall, a bed with white pillows and a brown blanket, a wooden bench with a lamp, decorative vase, a book, and a vent below.

Unlike the sometimes bulky, often cylindrical, and unpleasantly clinical purifiers that dominate the market, Renew’s design bears a closer resemblance to minimalist electronics. Its matte gray body and audio-grade woven textile front give it a tactile softness, more furniture than appliance. Flexibility informs its design: it can stand tall, lie flat, or mount neatly to a wall, with a cleverly hidden cord and a strap handle for easy mobility. The effect is an object that recedes rather than shouts, catering to those who appreciate unencumbered interiors.

Minimalist bedroom corner with wood-paneled walls, small window, potted plant, round white side table holding a white lamp, green glass, and books beside a bed with blue bedding.

This Scandinavian restraint is more than surface-level. The guiding principle was to design a product that looks unassuming but performs powerfully. It’s a deliberate departure from the gadget-heavy approach of some competitors. “We sought to design an air purifier that would look premium and sleek, yet unassuming, without sacrificing the core purpose of the product: making your air healthier,” says Laoise Ballance, Product Manager at Airthings.

A small black air purifier sits on the floor next to a round white bedside table with a lamp, books, and a glass, in a wood-paneled bedroom with a small window and potted plant.

Underneath that softness lies a powerhouse. Renew uses a 4-stage HEPA-13 filtration system to trap 99.97% of particulates, from pollen and pet dander to the fine dust that drifts unseen through our lives. A high-performance carbon filter absorbs gases and odors, while dual washable pre-filters extend the unit’s lifespan and sustainability.

A minimalist room with a gray rectangular air purifier on a wooden floor, next to a bench, a side table with books, and a glass pitcher with water and green sprigs.

Renew can cleanse a typical bedroom in just ten minutes, covering spaces up to 525 square feet. Modes range from Silent – a whisper-quiet 23 decibels – for nighttime use, to Boost, which clears a space rapidly in an hour, to Auto, where the unit’s laser-based particulate sensor adapts fan speed based on real-time air quality.

A man sits at a wooden desk in a bright, modern home office, working on a laptop. Shelves with books and decor are on the wall, and large windows let in natural light.

But perhaps its greatest achievement is what it makes accessible to consumers. Thanks to the Airthings app, Renew has the potential to enlighten and educate its users, tracking particulate trends and correlating spikes with everyday activities like cooking or lighting a fireplace. It helps operators understand their rhythms, offering a data-driven nudge toward healthier living.

A family of four sits on a couch in a living room, reading a book together. There are shelves with plants and books in the background and a coffee table with a vase in front of them.

Equally central to Renew’s design is Airthings’ sustainability ethos. The purifier uses 50% recycled plastic and ships in recyclable or compostable packaging, part of the company’s broader commitment to reducing new-use plastics and embedding UN Sustainable Development Goals into product development.

A gray desktop computer tower with a textured fabric panel on one side, vertical front panel with USB port, disc drive, and power button, set against a white background.

For years, the company has monitored pollutants: volatile organic compounds from furniture; particulate matter from pets and cooking; and carbon dioxide that blunts focus. Renew closes the loop, shifting from passive measurement to active intervention.

A rectangular gray speaker or electronic device with a fabric front and a minimalist design, photographed on a white background.

Renew succeeds precisely because it doesn’t try to shout. Instead, it whispers while folding technology into design in a way that feels simple and livable. With its release, Airthings demonstrates that the future of air quality isn’t about novel functions – it’s about empowering users to take care in the spaces where we live, work, and rest.

To learn more and shop Airthings’ Renew, available online for $299, visit airthings.com.

Photography courtesy of Airthings.

With professional degrees in architecture and journalism, New York-based writer Joseph has a desire to make living beautifully accessible. His work seeks to enrich the lives of others with visual communication and storytelling through design. When not writing, he teaches visual communication, theory, and design.



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