Overall, online sellers in Italy seem satisfied with the digital services they use. However, in any analyzed area, the degree of satisfaction does not reach higher than 80 percent. This indicates that there is still room for improvement, or new operators in the Italian market.
These data come from the latest research by Casaleggio Associati, a digital consultancy agency in Italy. The report, called ‘The partners of Ecommerce companies’ analyzes partners and services that is used by companies that operate in ecommerce in Italy.
Sellers especially satisfied with payment systems
According to the report, payment systems were rated with an average satisfaction level of 80 percent. This was a strong increase compared to last year, when it was rated with 71 percent. Ecommerce platforms follow in second place, with an average satisfaction rate of 69 percent. Innovative technologies are in last place, with 37 percent.
Reasons to choose new suppliers
Online merchants indicate that they choose new suppliers or service providers when they need to scale or address new business needs (45 percent). The need for new features or services was cited by 44 percent. Wanting to improve value for money is also often mentioned (44 percent).
At least 69% of sellers plan to invest in innovative technologies in the next 12 months
As innovative technologies rank the lowest in terms of satisfaction, ecommerce managers have stated that they plan to invest in this area. A large majority (69 percent) plan to do so, which is in line with last year. Merchants also plan to invest in ecommerce platforms (56 percent) and advertising services (55 percent).
Clarifying which solutions prove most effective
“We analyzed over 1,600 solutions adopted by the top 11,000 Italian retailers, also evaluating the financial results of individual companies”, explains Davide Casaleggio, President of Casaleggio Associati. “Often, the difference between revenues and EBITDA of businesses, even those in the same sector, is determined by the technologies and partners chosen. With this research, we aimed to clarify which solutions prove most effective in different market segments.”