According to a new post published in PetFoodProcessing.com, Purina Pet Food sales have dropped dramatically in 2025. “Facing continued struggles to gain momentum in pet care, Nestlé is planning to focus in on the cat category, which it revealed during its nine-month and third-quarter earnings call. Additionally, the company also shared plans to reduce its headcount by 16,000 over the next two years in efforts to save costs, according to its financial report for the period, ended Sept. 30.”
This same post disclosed that Purina Pet Food sales have dropped in the first nine months of 2025 (compared to the first nine months of 2024) by $550 million dollars.
Perhaps Purina’s sales are dropping due to increased pet owner awareness of the nutritional differences between highly processed feed grade pet foods (kibble) and minimally processed human grade pet foods, backed by science proving what so many of us already know – the benefits of fresh human grade pet food.
In a recent year long study funded by The Farmer’s Dog pet food – “Senior dogs demonstrated dramatic changes in metabolism after 30 days when transitioned from a kibble diet to a fresh food diet, which were sustained during the year-long feeding period, showing healthy adaptation to a lower carbohydrate, minimally processed food.”
From the press release regarding the study: “Results revealed that dogs fed the fresh food experienced a rapid and sustained metabolic shift after just one month, marked by lower levels of advanced glycation end products (AGEs) – harmful compounds linked to aging and chronic disease. These dogs also showed reduced sucrose and 1,5-anhydroglucitol (a glycemic control biomarker), and notably lower concentrations of specific AGEs such as N6-carboxymethyllysine and pyrraline—highlighting the benefits of avoiding high-heat-processed diets.”
Several years ago fresh pet food manufacturer JustFoodforDogs funded a digestibility study finding a fresh food diet is “40% more digestible when compared to similar studies that looked into dry dog food.”
Dr. Anna Hielm-Björkman of the University of Helsinki has published numerous studies evidencing the health benefits of minimally processed pet foods, including one that “investigated how a dog’s early life diet might influence the development of chronic enteropathy (CE), which is a long-term, chronic gut condition, later in life. Using data from Finnish dogs, we found that feeding puppies and adolescent dogs non-processed, meat-based diets, including raw bones, cartilage, and human meal leftovers, was linked to a lower risk of CE. Berries in puppyhood were also protective. On the other hand, diets high in processed carbohydrates, such as kibble, and feeding rawhides during puppyhood increased the risk of CE. The findings suggest that diet in early life plays an important role in gut health later in life.”
Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
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