Abhishek Jha is a freelance designer and coder based in Delhi, currently holding the most Site of the Day awards on Awwwards from India. His work blends intuition-driven aesthetics with meticulous craft, brought to life through code.
Beginnings
Since high school, I’ve been fascinated by coding. The idea of talking to computers and getting them to respond felt magical. While exploring code, I stumbled upon UI/UX. Back then, it wasn’t as widely talked about as it is now. At some point I landed on Awwwards and discovered the work of amazing individuals and agencies. That moment changed everything.
“My mind was blown by seeing what was possible when code and design come together,” I remember. “That was the day I decided to take design seriously and learn how to bring it to life with code.”
In 2018 and 2019, resources were scarce, so I taught myself everything by doing.. With each project, I pushed myself to try something different, to learn a new trick or technology. Codrops was always my go-to, and I have immense respect for the platform and what it has given the community.
Growing as a Designer and Developer
When I started, I was very process-obsessed. I believed that if I had a solid structure, things would fall into place. Over time, I realized that too much structuring can be a blocker. Now, I keep processes mainly for client communication, but I don’t let them control me. A process should give you an initial boost, not restrict you the entire way.
I also believe that art inevitably influences design. You can’t separate your craft from yourself. It will always carry hints of your perspective and experiences. There was a time when design was marketed as a purely “objective” business tool, but today most flows and user journeys have become so standardized that the real differentiator is the human touch, the artistic imprint each designer brings.
I don’t see design and development as two separate disciplines. For me, they are different parts of the same bridge. Very often, while developing something, I end up changing the design. It’s all one process, just expressed through different mediums.
And above all, I believe in storytelling. Used wisely, it can elevate a website in a way nothing else can. Stories are what people connect with, and they are what leave a lasting impression.
Latest Work
Nuraform
The first is Nuraform, my biggest leap into product building. It started as my first attempt at solving a problem I personally faced. Forms always looked boring and uninspiring to me, and I wanted to change that. I imagined forms that could feel alive, adaptive, and conversational. What began as an experiment turned into a full SaaS product, and on its initial launch it placed #2 Product of the Day on Product Hunt at launch. That experience taught me so much — not just about design and development, but about building solutions that other people actually want to use.
Portfolio 2025
The second is my 2025 portfolio, which I see less as a showcase and more as a form of self-expression and experimentation. Honestly, when I design my portfolios, the only person I’m trying to impress is myself. It feels like a personal festival — a celebration of growth, a chance to try new techniques, and a reminder of how far I’ve come. Every rebuild is both a milestone and a playground. This is the first folio which uses webgl and three.js
Evok
And then there’s Evok, one of my most recent works. With new projects, I always try to collaborate with different developers and creative talents, giving them projects that are truly worthy of being portfolio pieces themselves. Evok was one of those collaborations, with Victor handling the development part. The goal was simple: to create an emotionally charged experience that both challenged us and gave us something we could be proud to show.
Frank’s
Frank’s was a unique project for me. I worked on branding and the website for a smash burger brand from Germany. With this one I wanted to try something different from my usual aesthetics, bright colors, poppy style and adorable stickers made with AI.
Random Explorations
Whenever I’m bored or want to try a new aesthetic I just create posters or random layouts like the ones below.
Inspirations
Agencies like Locomotive, Burocratik, Active Theory, Exo Ape, and Zhenya Rynzhuk have been huge inspirations for me. I also draw a lot from outside the design world. Album art, old posters, and philosophy all feed into my perspective.
“Even if it doesn’t translate directly into design decisions, these influences shape how I think and what I notice.”
My Process
I like my process to be flowy, giving me traction at the start without locking me in. For a typical project, I gather as many details as possible from the client and immediately start moodboarding to capture their vibe. I’ll often create posters to get typography, imagery, and layout right before moving to the site itself.
I place heavy emphasis on client experience and structure, but I like to keep the design process itself fluid.
From there, I refine the structure to make sure we’re solving the right problems, often with simple changes in layout or hierarchy. If a client doesn’t already have branding, I’ll create a soft version for them, because without it, creativity feels incomplete.
On the development side, I don’t usually code for clients. That’s reserved mostly for my own projects and IPs. I prefer keeping the tech stack light. I almost never use heavy frameworks for simple websites. Astro works well for CMS needs, and for clients who want control I might use Webflow or Framer. But I personally feel most at home with custom code. No-code tools can be useful, but they often feel limiting and add unnecessary layers.
And one quirk of mine: I almost always begin by making posters. It helps me sense the aesthetic direction before diving into the website.
Closing
Looking back, my path has been defined more by curiosity than certainty. What excites me most isn’t having prestige or perfection, it’s the chance to keep learning, to tell stories with design and code, and to create work that feels like an expression of who I am. Over the years I’ve realized that personal projects are your biggest assets. Make yourself your biggest client. Any time you spend on something you love is never wasted.
And remember, no one has it all figured out. Don’t think others have something you lack. the playing field has never been more level, and the only true differentiator is being yourself. Work on what excites you, follow your curiosity, and you’ll find a way to conquer the world in your own way.