Iselin, NJ – October 2025 — Sago is proud to announce that Melanie Courtright will join the company as Chief Strategy Officer, effective November 3, 2025. Melanie brings more than 25 years of leadership in the marketing research and data analytics industry, most recently serving as Chief Executive Officer of the Insights Association.
Melanie’s appointment marks a pivotal moment in Sago’s strategic evolution. Her deep expertise in research methodology, digital innovation, and industry advocacy positions her to drive transformative impact across the organization.
“Melanie is a powerhouse in our industry,” said Steve Schlesinger, Chief Executive Officer. “Her track record of success, her ability to connect across the ecosystem, and her strategic mindset make her the ideal leader to help us commercialize our business and accelerate growth. We’re thrilled to welcome her to the Sago family.”
“Having worked with Melanie over the years, I’ve seen firsthand her ability to elevate teams and drive meaningful change,” added Mike Sullivan, Chief Operating Officer. “Her arrival signals a bold step forward for Sago, and I’m excited to collaborate with her as we shape the future of our business.”
“I’m honored to join Sago at such an exciting time,” said Melanie Courtright. “The company’s commitment to innovative growth aligns perfectly with my passion for driving impact through insights. I look forward to working with this incredible team to unlock new opportunities and deliver value to our clients.”
Melanie’s appointment underscores Sago’s continued investment in leadership and strategic growth. Her presence will strengthen the company’s ability to deliver high-performance client solutions and set the benchmark for quality in the research industry.
Melanie will continue to serve in an Ex-Officio (non-voting) role on the IA Board and devote time in the coming months to support the Association and work directly with IA’s new CEO to ensure a seamless transition.
About Sago: Sago is a leading global research partner that connects human answers to business questions. Combining our legacy of impact, global reach, and innovative spirit, we enable our clients to solve business problems through extensive audience access and an adaptive range of qualitative, quantitative, and consultative solutions. We help our clients understand what their customers want and demand — empowering them to make decisions with confidence.
For further information, images, or interviews please contact: Susan Han, Sago Brand Marketing, [email protected]