- The VisitFloridaKeys.com website has launched as Florida’s first AI-powered destination website, featuring the “Conch-cierge” virtual assistant.
- The Conch-cierge, a ChatGPT-powered tool, is multilingual (fluent in over 45 languages) and provides instant local insights and trip planning assistance.
- The new platform includes AI-optimized listings for over 2,000 local businesses and structured data integration, ensuring discoverability in new AI travel searches.
- The tourism board expects these enhancements, including a dynamic event calendar, will drive a 20–25% increase in partner engagement over the next year
The Visit Florida Keys & Key West tourism board has unveiled an exciting, refreshed website, VisitFloridaKeys.com, which proudly features Florida’s first AI-powered destination website. This launch introduces the innovative “Conch-cierge,” a multilingual virtual travel assistant that assists visitors in planning their perfect trip in over 45 languages. This is a major step forward in leveraging intelligent technology and structured data to provide dynamic, personalized travel experiences.
The Conch-cierge, named after the local residents known as “Conchs,” is built on the ChatGPT-powered GuideGeek platform. It instantly helps travelers uncover local insights, hidden gems, and the best ways to experience the community across the Keys. This ensures that the destination remains easily discoverable when travelers use AI tools for vacation planning.
Beyond the AI assistant, the redesigned platform offers significant benefits to local tourism partners. The site features AI-optimized listings for over 2,000 businesses, provided free of charge, which are designed to maximize visibility in emerging AI travel searches. Enhanced features also include site-wide individual translation capabilities, a dynamic event calendar for real-time updates, and expanded content automation for customized visitor experiences. With these best-in-class innovations, the tourism board anticipates a robust 20–25% increase in local partner engagement over the next year, solidifying the Florida Keys’ reputation as a forward-thinking destination.