As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it.
The new Apple TV logo
On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The video will serve as the bumper that precedes every Apple TV production.
The shift is part of the Apple TV rebrand. After removing the “plus” from Apple TV+ in October, Apple now oversees three different Apple TVs — the set-top box, the app, and, confusingly enough, Apple TV, its streaming service.
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