We’re approaching the five year anniversary of the PS5 console’s launch, and it’s amazing to see the number of incredible experiences PS5 has brought to players everywhere – and there are more adventures to come. Through these past five years, our players have shared their reactions of awe, excitement, and surprise at the extraordinary moments they’ve witnessed while playing PS5. That’s the inspiration for our new ad campaign – we’re capturing the spirit of these moments when the most unexpected and unforgettable experiences happen on PS5.
The ad campaign, launching today, will feature three distinct stories:
The Greatest Stunt Jump Ever
The Unexpected Catch
Everyday Problems in Extraordinary Vehicles
In addition to the ad spot, we’re also bringing some of these unexpected moments into the real world, physically. From November to December, players may come across some of these themes inspired by the campaign in various locations around the world – such as UFOs landing in Australia, Spain & Germany or mysterious creatures found in Mexico, Italy & the UK.
We look forward to seeing more reactions and extraordinary moments that our fans share online with the world. There are many more incredible journeys to come as it often happens on PS5!
Learn more about the new “It Happens on PS5” campaign over at the SIE Blog.