Loacker Galaxy in Austria Takes Cues From Sweet Treats

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Since 1925, confectionary brand Loacker has been a purveyor of treats, known for their biscuits filled with hazelnut and chocolate cream. In celebration of the company’s centennial this year, the team at MoDusArchitects was tapped to refresh the company’s Loacker Galaxy flagship, and design a place that would be above and beyond a typical retail environment. “We wanted visitors to feel fully immersed, and to create an exciting, generous space where adults could experience the same awe and wonder as children in a candy store,” says Sandy Attia, co-founder of MoDusArchitects.

Located in Heinfels, Austria, a newly completed pavilion enlivens the grounds outside of the main building. A truncated oval form is clad in stained, vertical wood boards with rhomboid cutouts. This structure screens the area from the adjacent parking lot and also covers the relocated ice cream kiosk beneath a concrete canopy.

A modern red and beige building with geometric columns, large windows, and “100 YEARS” signage, set against a mountainous landscape. Two people walk past in the foreground.

The 8,500-square-foot Loacker Galaxy references the manufacturer’s goods and packaging in three key areas. From the mezzanine, guests can peek into the lab or head into the production space themselves, where they can make their own goodies. The brand’s bold red hue covers ceramic floor tiles, while silver laminate and metal have a futuristic feel.

A small, modern red kiosk with geometric shapes and a decorative circular canopy is set against a backdrop of trees and mountains.

A small modern building with a geometric roof design and red glass walls stands outside, with green chairs nearby and mountains in the background.

Circular wooden structure with diamond-shaped cutouts and red accents, set against a backdrop of green trees and grassy hills.

Wooden facade with a geometric pattern of diamond-shaped cutouts backed by red, next to a modern entrance with a red frame and a door casting a shadow.

Modern café interior with a curved stainless steel counter, large windows, light wood walls and ceiling, gray tile flooring, and tables with chairs near the windows.

A coffered fir ceiling in the cafe echoes the look of favorite biscuits, and brings in a natural warmth. A custom stainless steel counter sits in the center of the casual space, in the shape of a Loacker wafer. Oak paneling on the walls and tabletops complements rich leather upholstery in a combination of light and dark caramel tones.

Modern café interior with a central circular metal counter, orange chairs, wooden paneled walls and ceiling, and geometric patterned design elements.

A close-up view of a modern ceiling featuring a grid pattern of light-colored wooden beams and perforated acoustic panels.

Modern café interior with light wood paneling, orange-brown chairs, small wooden tables, and two arched doorways, one featuring a red accent wall and booth seating.

A modern seating area with brown chairs and wooden tables in front of arched wooden wall alcoves, one with red upholstery and a table, near a staircase.

A modern retail store interior with shelves displaying neatly arranged red and white packaged products, gray floors, and metallic shelving units.

The shop, of course, offers delights for every sweet tooth. Loacker favorites are available to purchase after a day of touring the Galaxy complex. Instead of basic shelves, “totems” are placed on stone flooring. Photos of various products are found at the top of almost a dozen of these 12-foot-tall, three-dimensional grids attached on columns that swivel to make shopping easier. Factory-style vertical bins built into a wall hold an array of candies to choose from.

Modern retail store interior with shelves displaying assorted packaged products, including chocolates and gift boxes; cashier counter visible in the background.

A modern store interior with a wall of organized clear bins containing various dried pasta shapes, a metal counter, and a light wood ceiling.

Shelves stacked with hundreds of individually packaged food items, organized by type, with several rows filling the entire vertical space.

Wide gray stone stairs lead up to a modern ceiling with circular, geometric metal and black panel designs, illuminated by recessed lighting.

Modern, minimalist interior with white walls, black railing, and red exhibition tables arranged on a red floor in the center of a two-story gallery space.

View through a black grid structure onto a red-tiled display area with several exhibited items and informational panels in a modern, well-lit interior space.

Modern interior with red tables, gray countertops, and large windows offering a view of mountains and trees in the background.

A group of people wearing white coats and red hairnets gather around tables in a modern, clean kitchen workspace with bright lighting and glass partitions.

Modern interior with red tables, stainless steel countertops, and a large wall mural of mountains featuring a timeline of key dates and events.

For more information, please visit modusarchitects.com.

Photography by Marco Cappelletti.

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.





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