- Opening in Summer 2026 and is exclusive to Royal Caribbean International and Celebrity Cruises passengers.
- Part of a company strategy to significantly expand its global collection of private cruise destinations.
- Features luxurious amenities including private pools, beaches, swim-up bars, and tailored dining options.
- Designed with a sustainable visitor flow system to help alleviate island-wide crowding and improve the guest experience.
Royal Caribbean Group has announced the launch of its first private destination in Europe, the Royal Beach Club Santorini, slated to open in the summer of 2026. This new, exclusive venue on the desirable Mediterranean island is designed solely for the enjoyment of guests sailing with Royal Caribbean International and Celebrity Cruises. The development aligns with the company’s broader strategy to enhance its cruise offerings by providing unique, private locations, mirroring the success of its Caribbean destinations such as Perfect Day at CocoCay.
The Royal Beach Club will offer a luxurious and relaxed shore experience set against the stunning backdrop of the Aegean Sea. Planned amenities include private pools, beaches, swim-up bars, and bespoke restaurants, all tailored for a premium day visit in one of Greece’s most iconic settings. Furthermore, guests will have the opportunity to book tours of the island’s famous hot spots, allowing them to explore Santorini’s unique volcanic landscapes and historic sites beyond the club.
A significant aspect of this project addresses the common issue of overcrowding that Santorini experiences, particularly during peak cruise season. Royal Caribbean has implemented a sustainable visitor flow system, utilizing three designated embarkation locations. This organized approach is intended to ensure a smooth transition from arrival to departure and reduce overall congestion on the island, thereby enhancing the guest experience.
The luxury beach experience will be available as a paid upgrade to existing cruise itineraries. This option allows travelers to indulge in world-class amenities while still having access to local cultural richness via available island tours. This launch supports Royal Caribbean’s ambitious goal to significantly expand its portfolio of private destinations, aiming for eight by 2028. The Royal Beach Club Santorini is positioned as a key differentiator in the competitive cruise market, catering to a growing demand for private and highly curated travel experiences in the Mediterranean.