Rumble wants to use the acquisition to continue building new verticals including AI chatbots, agents and web navigation solutions.
The self-proclaimed “freedom-first” technology platform Rumble, which hosts US president Donald Trump’s social media site Truth Social, is acquiring German AI and high-performance computing provider Northern Data.
The all-stock transaction is valued at roughly $767m and is expected to completed by the second quarter of 2026. Northern Data shareholders will receive 2.0281 newly issued Class A Rumble shares in exchange for each Northern Data share.
Northern Data’s share value has jumped by more than 30pc since the announcement today (10 November).
Acquiring the compute provider will enable Rumble to continue expanding internationally, provide it with a significant revenue growth opportunity and enable accelerating the company’s creator, video and advertising AI roadmap, the company said.
The purchase comes after Tether, the stablecoin provider, invested $775m into Rumble earlier this year. Current numbers suggest that Tether owns more than 38pc of Rumble. The company also has a large share in Northern Data.
“Northern Data. Tether. Rumble. This is how we build the AI ecosystem for the future, from the ground up,” said Chris Pavlovski, the chairperson and CEO of Rumble. “Freedom-first is the new way forward for tech. Unlike Big Tech, it represents a future where technology empowers rather than controls,” the CEO claimed.
Once the exchange offer is completed, Rumble will gain more than 22,000 Nvidia GPUs from Northern Data, including more than 20,000 Nvidia H100s and 2,000 Nvidia H200s.
In addition, Rumble will also gain access to Northern Data’s data centres distributed internationally, with locations in the US, UK, Germany, Sweden, Norway, Portugal and the Netherlands.
“The addition of GPUs and data centres to our existing video and cloud portfolio would just be the start,” Pavlovski added.
“Our vision is to continue building out this ecosystem with the addition of new verticals, including financial services like Rumble Wallet, AI chatbots and agents, productivity suite with email and storage, and new web navigation solutions all in the name of freedom, privacy, independence and resilience.”
John Hoffman, the co-CEO of Northern Data added, “The AI revolution requires a complete redesign of compute architecture, one that is underpinned not only by large scale GPU deployments and access to energy but a foundational commitment to individual control, customer enablement and scaled access to capital.”
Last year, Rumble sued Google for alleged exclusionary practices across its range of digital advertising products, accusing the company of monopolising the ad tech stack. The lawsuit was dismissed earlier this year.
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