Apple products have long carried a premium price tag that puts them out of reach for many shoppers, forcing budget-conscious buyers toward mid-range Windows laptops instead. The landscape shifts dramatically this Black Friday as Amazon drops the 2025 MacBook Air with M4 chip and 256GB SSD storage to $749, slashed from its regular $999 price. This 25% discount is an all-time low that arrived on Friday, November 14th, and makes Apple’s latest-generation laptop accessible at the same price point as solid mid-range Windows alternatives. Apple famously avoids Black Friday sales in its own retail stores which means you need to check authorized retailers like Amazon to catch these deals when they surface.
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M4 Performance That Redefines Ultraportable Computing
The M4 chip provides a significant performance jump over previous MacBook Airs due to the improved architecture of the CPU and GPU that handle demanding workloads with ease. The eight-core CPU splits into performance and efficiency cores, with the system apportioning intensive tasks to high-power cores and routing background processes to power-sipping efficient cores.
The 16GB of unified memory is a significant boost compared to the base configuration of 8GB that shipped with previous models, offering plenty of RAM overhead for professional applications and serious multitasking. Unified memory architecture means the CPU and GPU share one pool of memory, averting the data transfer bottlenecks inherent in systems where graphics processors must copy data from system RAM into dedicated video memory.
Storage comes by way of a 256GB SSD, providing ample room for the operating system, essential applications, and working files; however, heavy media creators or users with considerable local storage needs may want to look into external storage options. The SSD uses Apple’s custom controllers, which have a read speed of over 2,000MB/s, making the MacBook Air launch applications instantly and transfer large files in seconds.
The Liquid Retina display is 13.6 inches with a resolution of 2560×1664 and a support for one billion colors for excellent color accuracy and detail that is rivaled only by displays on much more expensive professional laptops. It will automatically adjust the white balance using True Tone technology if the ambient lighting changes. This reduces eye strain during marathon work sessions since color temperature is consistently maintained independent of your surroundings.
Apple Intelligence integration brings AI-powered writing assistance, content generation and automation of tasks right into macOS through on-device processing that keeps your data private. This personal intelligence system helps in drafting emails, summarizing documents, generating images, and organizing information-all without sending your data to cloud servers.
Battery life reaches up to 18 hours of mixed use which translates to full workdays without hunting for power outlets or carrying charging cables. This endurance comes from the efficiency of Apple Silicon combined with macOS optimization that manages background processes aggressively. The laptop delivers consistent performance whether plugged in or running on battery, unlike many Windows laptops, which throttle performance significantly when unplugged as a means of preserving battery life.
At $749, this MacBook Air is cheaper than many premium Windows ultrabooks.
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