- The launch of an exclusive digital Art Experience aboard Oceania Cruises’ newest ship, Oceania Allura, starting November 13, 2025.
- The exhibition features nearly 30 artworks by 14 artists from seven countries, including acclaimed artists Roberto Matta and Judy Pfaff.
- The experience is interactive, utilizing a custom mobile website and QR codes to access intimate films about the artists, directed by design agency CONDUCTR.
- The artwork collection is prominently displayed in the Grand Lounge and Martinis bar areas, and select prints of the pieces are available for guests to purchase on board
Oceania Cruises has officially introduced an exclusive digital Art Experience that will be featured on its newest vessel, Oceania Allura, which is scheduled to launch on November 13, 2025. This immersive initiative is designed to immerse travelers in a captivating realm of artistic expression, thereby elevating the ship’s established reputation for onboard enrichment. The company envisions the Oceania Allura as a floating canvas dedicated to celebrating creativity and discovery, enhancing the overall global travel experience for its clientele.
The exhibition comprises an impressive selection of nearly 30 celebrated artworks contributed by 14 artists originating from seven different countries. The collection includes significant works from renowned figures such as Roberto Matta, celebrated for his contributions to abstract expressionism, and the award-winning Judy Pfaff, noted for her spatial paintings and abstract installations. Additional contributors, including Bobbie Burgers and Eduardo Arranz-Bravo, showcase a diverse array of artworks spanning various mediums, from highly refined fine art pieces to expressive sculptures.
Guests can access this unique experience, which is exclusive to Oceania Allura and spans Decks 5 and 6, through a bespoke, custom-designed website accessible on their mobile devices. The interactive element is facilitated by QR codes positioned around the ship that link to intimate, emotionally resonant films. These films, directed and produced by the design agency CONDUCTR, offer a personal perspective on the artists’ creative processes, core inspirations, and underlying philosophies.
Jason Montague, Chief Luxury Officer of Oceania Cruises, described the Art Experience as a commitment to integrating beauty and wonder into every aspect of the travel experience. He noted that the initiative transforms the ship’s spaces into a journey of reflection, encouraging guests to explore the wonders both at sea and within the vessel itself. Jos van der Steen, co-founder of CONDUCTR, acknowledged the project as one of the most significant and detailed collaborations the firm has undertaken with Oceania Cruises. The primary exhibition spaces are focused in the Grand Lounge and the popular Martinis bar. Visitors are invited to navigate the collection at their own leisure, though a digital platform offers a suggested route for those preferring a structured exploration. A final offering is a select range of the displayed artworks available for purchase as exclusive prints on board, providing guests with a tangible memory of their voyage.