- “What’s In Atlanta” is the world’s first Social City Platform, unifying local discovery and social networking previously fragmented across multiple apps.
- The platform features a Community system organized into 10 specialized “tribes” for members to connect, plan meetups, and crowdsource events.
- The system provides a Best Places Directory and Event Calendar accessible to both local residents and visitors.
- The platform has plans for global expansion in 2026, aiming to connect cities like Houston and London to facilitate cross-city collaboration and promotion.
D.B. Malone, the founder of “What’s In Atlanta,” has launched what is described as the world’s first Social City Platform. This innovative platform is designed to consolidate the fragmented experience of city discovery by integrating social communities, a best places directory, event discovery, and professional tourism content into a single unified ecosystem. The platform aims to serve both locals and visitors by eliminating the need to switch between disconnected apps like Yelp, Facebook Groups, Meetup, and Eventbrite.
The core feature of the platform is its Community, which organizes members into 10 specialized “tribes” (e.g., ATL Music, ATL Food). These tribes allow members to connect over shared interests, crowdsource event creation, showcase talent, and plan meetups, fostering collaboration both within and across groups. The platform also offers a comprehensive Best Places Directory & Event Calendar that is accessible to all users, facilitating the discovery of local restaurants, attractions, and upcoming events in Atlanta.
The “What’s In Atlanta” platform has already garnered attention from the entertainment world, securing features and interviews with prominent artists like Grammy-winning UB40 and singer-songwriter Andy James. Founded in June 2025, the platform is currently focused on Atlanta but has ambitious plans to expand globally in 2026. Future goals include connecting different city platforms (e.g., “What’s In Houston,” “What’s In London”) to enable seamless cross-city promotional and collaborative opportunities for artists and entrepreneurs.