- Princess Cruises has added Hampton Water Rosé, a still and sparkling wine, to its fleetwide Love Line Premium Liquors Collection.
- The rosé is a partnership between Jesse Bongiovi, Jon Bon Jovi, and winemaker Gérard Bertrand, and it is included in the Princess Premier and Plus beverage packages.
- The Love Line Collection features a diverse range of celebrity-crafted alcoholic and non-alcoholic beverages, including brands by Jason Momoa and Kylie Minogue.
- The addition aims to enhance the onboard experience by offering premium, celebratory, and exclusive beverage selections to guests.
Princess Cruises has added Hampton Water Rosé to its Love Line Premium Liquors Collection. The collection features celebrity-crafted beverages and this addition, which includes both a still and sparkling rosé, is now available across the fleet for guests to enjoy. The Hampton Water wines are known for their vibrant flavors and craftsmanship, a result of the partnership between Jesse Bongiovi, his father Jon Bon Jovi, and renowned winemaker Gérard Bertrand. These wines are also included in the Princess Premier and Princess Plus beverage packages.
According to Sami Kohen, Princess Cruises Vice President of Food and Beverage, the Love Line Collection is intended to elevate the onboard experience by featuring premium, celebrity-associated beverages that reflect the celebratory lifestyle of their guests. Jesse Bongiovi noted that featuring Hampton Water aboard Princess Cruises provides an excellent opportunity to share their rosé with people who appreciate celebration and togetherness, creating memories at sea.
The Love Line Premium Liquors Collection is curated to offer a diverse range of alcoholic and non-alcoholic options. Other notable celebrity-crafted brands in the collection include Pantalones Organic Tequila by Camila and Matthew McConaughey, Meili Vodka by Jason Momoa and Blaine Halvorson, Sláinte Irish Whiskey by Liev Schreiber, and Betty Booze by Blake Lively. Non-alcoholic options like a Zero Alcohol Sparkling Rosé by Kylie Minogue are also part of the lineup. This expansion reinforces Princess Cruises’ commitment to delivering exceptional and exclusive culinary and beverage experiences throughout their voyages. Hampton Water Rosé has received critical acclaim and multiple high-point ratings from respected wine publications since its launch in 2018.