Suffering Is Constant in Business
In business, suffering never stops.
It just changes shape.
It’s not always about how hard you can push —
sometimes it’s about how well you can focus.
Pain is part of the game.
But when your attention is clear,
you stop wasting energy on what doesn’t matter.
The goal isn’t to avoid suffering —
it’s to suffer for the right things.
Alex Hormozi is an American entrepreneur, investor, and author known for his no-nonsense business mindset and practical advice on scaling companies. He built and sold multiple businesses worth over $100 million and now runs Acquisition.com, where he invests in and mentors growing businesses.
He’s best known for his books “$100M Offers” and “$100M Leads”, and his viral short-form videos where he breaks down success, discipline, and wealth creation with brutal honesty and simplicity.
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