Xiaomi is back in Paris — this time for real

By
Admin
-
0
7


After a bit of silence, Xiaomi is officially returning to Paris. The company confirmed that a brand-new Xiaomi Home store will soon open right in the city center. Unlike the older outlets that were run by local partners, this one is completely managed by Xiaomi itself.

The update came from Yifei, Deputy Country Manager of Xiaomi France, during a recent announcement on November 11. He mentioned that the previous Paris store had been a franchise that shut down during the pandemic. This time, Xiaomi wants to handle everything on its own — from the in-store experience to customer service and support.

It’s part of a larger shift in how Xiaomi approaches retail. Over the past year, the company has started opening directly operated stores in several key markets. In Japan, for instance, Xiaomi now runs stores inside AEON Mall Urawa-Misono and AEON Mall Kawaguchi. A few months later, it opened its first store in South Korea, located in Seoul’s IFC Mall. Each one is designed to offer the full Xiaomi lineup — smartphones, wearables, smart home devices, and more — all in one place.
Mijia-Paris

France isn’t new territory for Xiaomi, of course. The brand made its local debut back in 2018, when it opened a store on Boulevard Sébastopol in Paris. That launch brought devices like the Mi MIX 2S and Redmi Note 5 to French buyers, along with fan favorites such as the Xiaomi Electric Scooter.

Now, nearly seven years later, Xiaomi is making a proper comeback — this time on its own terms. The new Xiaomi Home will serve as both a retail hub and a statement of intent: Xiaomi is here to stay, and it wants a stronger foothold in Europe.

Key Takeaways

  • Xiaomi is opening its first directly operated Xiaomi Home store in Paris.
  • Marks a shift from authorized franchises to direct operations.
  • Follows similar store launches in Japan and South Korea in 2025.
  • Aims to create a consistent global retail and service experience.
  • Reinforces Xiaomi’s commitment to France and Europe.



Source link