- Carnival Cruise Line launched its new “Find Your Fun Again” campaign starring Emmy-winning actor Nick Offerman.
- The campaign is the first under Carnival’s new brand platform, “Carnival Is Calling,” which debuted on November 1.
- The ads were co-written with Offerman’s Parks and Recreation writing team and aim to address a perceived “fun deficit” in America.
- Offerman joins a legacy of Carnival celebrity endorsers, including Shaquille O’Neal and Kathie Lee Gifford
Carnival Cruise Line has launched its new advertising campaign, “Find Your Fun Again,” featuring Emmy-winning actor, author, and humorist Nick Offerman. This campaign is the first major initiative executed under the cruise line’s newly established brand platform, “Carnival Is Calling,” which debuted earlier this month on November 1.
Offerman, known for his signature blend of wry humor and a deadpan persona, was selected to be the campaign’s “unlikely hero of fun.” The messaging strategically attempts to address a perceived “fun deficit” across America, balancing his serious public image with a hidden sense of mischief. The advertisements were intentionally co-written in collaboration with Offerman’s team of Parks and Recreation writers to ensure the humor is authentic to his style.
Carnival Cruise Line’s Chief Marketing Officer, Amy Martin Ziegenfuss, explained that Offerman’s personal mission—which encourages creativity and reduced screen time—aligns directly with Carnival’s vision of inspiring people to get out, reconnect, and find their fun. Offerman joins a long and prominent lineage of Carnival celebrity endorsers, including notable figures such as Kathie Lee Gifford, Shaquille O’Neal, and Guy Fieri, who have historically helped establish Carnival as a mass-market consumer brand.