Trends in Health and Home Cooking 2026

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There’s more to cooking shows than just providing alternative programming for a mass audience. Food and entertaining are not only a lifestyle driver, but in today’s budget conscious society, home cooking is a necessity more than ever. Which celebrity chefs are helping drive the next wave in food and health programming?

Chefs Focused on Health are in High Demand 

  • Example: Eat Yourself Healthy by Jamie Oliver 
  • Global vegan food market growth: $22.3B in 2025 to $55.8B in 20341

Affordable Chef-Driven Meal Solutions are Surging

  • Example: Gordon Ramsay x Home Chef  
  • Meal kit market growth: $18.5B in 2025 to $76.7B in 20342

Digital Chefs Expand Their Influence 

  • Example: Joshua Weissman 2M YouTube followers 
  • 77% of Americans choose meals based on online trends; food content is nearly 40% of their social feeds3

Top Chefs to Watch for 2026

Graph showing endorsement potential, authenticity, approachability, and charm ratings for chef Curtis Stone, with indications of high crossover value.

A strong endorsement profile positions Curtis alongside athletes and entertainers as a mainstream brand voice.

Graphic showing Nick DiGiovanni's rising popularity as TV's next breakout star with metrics for social media engagement, good energy, funny, and cool, along with average comparisons.

Master Chef alum with charisma and viral reach, Nick is primed as TV’s next breakout chef star with 27M+ followers.

Bar chart showing Esther Choi's appeal, endorsement potential, fan base, and social media engagement growth from May 2024 to May 2025.

Double-digit growth across key metrics has Esther quickly moving from chef to cultural figure.

SOURCE: E-Score Celebrity, September 2024-September 2025, A 18-54

  1. https://finance.yahoo.com/news/vegan-food-market-size-hit-153000161.html
  2. https://finance.yahoo.com/news/76-7-bn-meal-kit-082400541.html
  3. https://nypost.com/2025/07/01/lifestyle/majority-of-americans-turn-to-social-media-for-mealtime-inspiration/

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