Douglas Elliman launches AI assistant app

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Douglas Elliman describes Elli AI as a “white-labeled platform fully integrated with the Douglas Elliman website and intranet.” Agents are able to query Elli AI with natural language prompts, with which it is able to search across MLS boards, public record and the internet. Elli AI can also generate branded reports, provide market insights backed by data, and generate property descriptions, pitches, presentation strategies and pricing strategies. 

The tool also has a feature to help agents with off market properties match their property with buyers contracted with other Elli AI users. 

“AI is revolutionizing the way the world works — and real estate is no exception,” Michael S. Liebowitz, the president and CEO of Douglas Elliman Inc, said in a statement. “But even as Douglas Elliman invests heavily in this transformative technology that we believe will define the future of the industry, real estate is and always will be a people business. That’s why Elli AI is designed to help our agents save time on manual searches and repetitive tasks, so they can focus on what matters most: building relationships and serving their clients.”