Welcome back to Behind The Diary with Steven Bartlett from Dragon’s Den (Shark Tank) – behind-the-scenes story of building The Diary of a CEO, Flight Story, Dragon’s Den, and now… Cadence.
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I’ve waited nine months to share this.
In this episode, I finally take you inside the wild story of how an idea I had for an electrolyte brand turned into a full-blown startup – and why I chose to invest $2.5 million into a company called Cadence, alongside two of the most impressive founders I know.
You’ll get to see:
📍 How a single WhatsApp message led to a potential 9-figure company
📍 The exact four-part strategy behind launching Cadence
📍 The mindset shift I made as a second-time founder
📍 Why I believe in building the factory, not just the product
But this episode isn’t just about Cadence.
It’s about:
– The invisible cost of bad hires (and what we’re doing to fix it)
– Why team culture is a leadership responsibility, not a vibe
– A behind-the-scenes look at our Moonshot strategy that took The Diary of a CEO global
– And some honest, personal reflections on success, ambition, and what really matters
If you’re building something — a business, a product, a brand, a team — I think this episode will really hit home. It’s full of lessons, frameworks, and the kind of things I wish someone had told me earlier.
Let me know your favourite moment in the comments 👇
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