I. INTRODUCTION: The Price Precision Imperative
In Amazon’s high-velocity marketplace, even a $0.10 difference can decide who wins the Featured Offer—an area that drives nearly 83% of total orders during peak season. Staying competitive means reacting to pricing changes within minutes, not hours. That’s where automation brings precision back into play. The CedCommerce Amazon Channel now helps sellers maintain price accuracy, react faster to shifts in demand, and stay consistently eligible for the Featured Offer, without constant manual updates or rechecks.
In this blog, we’ll look at how CedCommerce makes this possible through smart attribute mapping that prepares every SKU for automated pricing inside Amazon Seller Central.
II. WHY PRICING AUTOMATION MATTERS MORE THAN EVER
Amazon’s pricing environment is in constant motion. Many products see updates every ten minutes or less, and algorithmic repricing often happens in bursts—sometimes under a minute, sometimes after longer 30-minute intervals. For you, that means price competitiveness can shift dozens of times an hour.
Manual updates simply can’t keep pace. Even a short delay can push your offer out of the Featured Offer window and reduce eligibility at peak moments like BFCM or Prime Day. That’s why automation is essential. By mapping your product’s Offer Listing attributes (the core data points used to create your listings) directly with Amazon, CedCommerce ensures every product is ready for dynamic, rule-based adjustments defined in Seller Central.
The result: instant responsiveness, accurate price updates on Amazon, and consistent eligibility for the Featured Offer, no manual intervention required!
III. FOUNDATION: ATTRIBUTE MAPPING — THE AUTOMATION ENABLER
Amazon’s Automate Pricing feature lets sellers create rules that automatically adjust product prices based on defined strategies, such as staying a few cents below the Featured Offer or slightly above the lowest marketplace price.
When you sync and list Shopify products to Amazon using the CedCommerce Amazon Channel, our app ensures that every product’s data—like SKU, ASIN, and Offer Listing attributes—is mapped accurately. This mapping is what allows Amazon’s automated pricing rules to recognize and act on your listings.
So, if you’ve already created pricing rules in Amazon Seller Central, CedCommerce ensures those rules automatically apply to:
- Existing listings you’ve synced and listed to Amazon
- New products you add from Shopify to Amazon
You don’t need to manually assign rules or re-list products; CedCommerce makes your entire catalog eligible for automation, keeping every mapped SKU aligned with the pricing strategy you set in Amazon.
In simple terms:
(You set the rules on Amazon. CedCommerce ensures those rules “know” which products to act on, both current and future, through accurate attribute mapping.)
IV. HOW IT WORKS: MAP ON CEDCOMMERCE, AUTOMATE WITH AMAZON
Automation only works when both channels, CedCommerce and Amazon, speak the same language. Here’s the step-by-step process flow:
Step 1: Map Attributes in CedCommerce
To make your listings eligible for Amazon’s automated pricing, you’ll need to map one key field: Automated Pricing Merchandising Rule Plan under the Offers in the “Attributes” section.
You can do this in two ways, depending on whether the products are already listed or not, as per your workflow: A) SKU level or B) in bulk via templates
For Not Listed Products
Option 1 – Single Product:
- In your CedCommerce Dashboard, navigate to Products → Not Listed Products.
- Click Edit Product → Product Type.
- Scroll to the Map Attributes section → expand Offers.
- Search for Automated Pricing Merchandising Rule Plan.
- Add and map it, then return and upload the product to Amazon.
Option 2 – Bulk via Template (recommended for catalog uploads)
- Go to Settings → Template Grid.
- Create or edit a Template for your not-listed products.
- In Edit Template → Product Type → Map Attributes → Offers, search for Automated Pricing Merchandising Rule Plan.
- Add and map it, then Save.
- Assign this template to your unlisted SKUs to map attributes in bulk before uploading them to Amazon.
For Listed Products
- In Settings → Template Grid, open the Template containing your listed SKUs.
- Click Edit Template → Product Type → Map Attributes → Offers.
- Search for Automated Pricing Merchandising Rule Plan, add it, and map it.
- Save the template.
(Tip: You can also update a single listed SKU individually rather than the whole template if you only need to test or apply changes selectively.)
Also Read: Top tips to win the Featured Offer (formerly known as the Buy Box) on Amazon in 2025!
Step 2: Create or Review Pricing Rules in Seller Central
Log in to Amazon Seller Central → Automate Pricing to create, edit, or review your automated pricing rules. Define your strategy, whether to match, beat, or stay above the Featured Offer or lowest marketplace price, and set the price adjustment range. CedCommerce doesn’t replace this step; it ensures that the rules you configure here will automatically apply to all mapped SKUs, old and new.
Step 3: Sync and Let Automation Flow
Once your listings are uploaded or updated, and your rules are live, too. CedCommerce keeps everything in sync. Any eligible SKU listed through the CedCommerce Amazon Channel now receives automated price updates directly from Amazon, no manual assignment or re-listing required.
The Outcome
Real-time pricing agility without repetitive updates, enabling confident product launches and catalog scaling irrespective of size. It ensures all listings align with active pricing rules, connecting each mapped product to your Amazon pricing strategy, whether for a single SKU or thousands.
Have questions about the pricing automation feature of the CedCommerce Amazon Channel? Reach out to our experts.
V. KEY BENEFITS FOR SELLERS
Here’s what that means for your business:
| Benefit | Seller Impact | How Mapping Enables It |
|---|---|---|
| Unified Price Coverage | Apply your automated pricing rules to both existing and newly listed products seamlessly. | CedCommerce maps each SKU’s Offer Listing attributes so every product—live or new—qualifies for rule-based adjustments. |
| Fewer Errors | Eliminate listing mismatches, data conflicts, or missed updates. | Accurate mapping validates key identifiers like SKU, ASIN, and pricing fields before sync. |
| Real-Time Scaling | Launch or update products anytime without breaking automation. | All new uploads automatically inherit mapped attributes, keeping them rule-ready by default. |
| Zero Manual Reassignment | No need to manually assign pricing rules or re-list products. | Mapped Offer Listing attributes ensure Amazon recognizes each SKU for existing pricing rules. |
| Always-Current Listings | Maintain price accuracy and Featured Offer competitiveness effortlessly. | Continuous sync between CedCommerce and Amazon ensures all pricing updates flow automatically. |
| Enhanced Featured Offer Eligibility | Consistent, competitive prices increase your chances of being selected for the Featured Offer — potentially boosting conversions. | Accurate mapping keeps your products eligible for automated price updates—helping them stay competitively priced and Featured Offer-ready. |
VI. GETTING STARTED
CedCommerce makes it simple to activate Amazon’s automated pricing across your entire catalog.
Here’s how the setup flow differs depending on where you’re starting from:
For CedCommerce Sellers |
For New (Non-CedCommerce) Sellers |
If you already use the CedCommerce Amazon Channel, you’re halfway there.
You’re done. Every mapped SKU now stays aligned |
If you’re not yet using the CedCommerce Amazon Channel, start here:
That’s it. Once connected and mapped, CedCommerce keeps your catalog synced so Amazon’s automated pricing works across every SKU you sell. |
VII. PRICE SMART. SELL STRONG.
Amazon’s pricing moves fast—and now, so can you. With CedCommerce’s attribute mapping powering Amazon’s automated pricing, every SKU you list, update, or sync stays competitive by default.
No more manual edits. No missed opportunities. Just sharper pricing, stronger Featured Offer eligibility, and smoother scaling through every season.
Book a demo today and see how CedCommerce helps you automate precision, boost performance, and lead the price race—one rule at a time.