How To Write AI Prompts for Images
Ever stared at an AI image generator’s blank prompt box feeling like you’re trying to speak a language you barely understand? You’re not alone. Just like at an Italian restaurant, the difference between getting a masterpiece or a mess often comes down to how you ask for it. AI image generation has exploded from a […]
9 Signs It’s Time to Update Your Website
The platforms that power your digital presence are no exception. A website that once helped you grow can become a blocker if it no longer meets user needs or holds back innovation. Many vendors are ceasing to support older products, and with so much infighting in the WordPress community, now might be the right time […]
Every tactic… | Seth’s Blog
Every tactic… | Seth’s Blog Has a strategy behind it. Often unsaid, undiscussed and hidden. It’s easier to simply play with the tactic of the moment. Tell me what your tactic is trying to accomplish and I’ll be halfway to understanding what your strategy is. But it makes a lot more sense to announce your […]
Moz’s Brand Authority: Multi-Market, More Features, More Data!
Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete examples of score increases from our initial testing: +60 — timhortons.ca +39 — bunnings.com.au +36 — bbc.co.uk +33 — tesco.com +26 — canadiantire.ca This passes […]
28 free advertising tips for your small, large, or local business
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
Take Advantage of Marketing Campaign Analytics
Data doesn’t lie — but it doesn’t speak for itself either. Sometimes it seems to speak in tongues, and other times, it’s just talking so much that we end up trying to retain it, like a toddler learning their first words. Website traffic data, ad spend, future campaign predictions — these days, every marketing activity […]
Agile Digital Marketing for Bold Ambitions
Let’s face it—when you think of finance, does your mind jump to cutting-edge creativity or get stuck on dusty ledgers and stiff boardrooms? For most, financial services feel a little… well, buttoned-up. But that’s changing fast. Right now, there’s a quiet (and sometimes not-so-quiet) revolution happening behind the scenes. The world of finance is getting […]
Uncomfortable ideas | Seth’s Blog
Uncomfortable ideas | Seth’s Blog The ideas aren’t uncomfortable, we are. You don’t have to like the weather to acknowledge that it’s raining. April 30, 2025
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how to solve a specific problem they have, and they need a product — your product — to solve their problems. So let’s talk about the […]
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even […]