Estrategias Clave para el Crecimiento en FMCG – Wise Athena
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para las empresas del sector de FMCG. Con una amplia experiencia en Revenue Growth Management (RGM) y Finanzas Comerciales, nuestro entrevistado comparte ideas sobre la toma […]
Brune Kitchen Launches Nationwide at Sprouts Farmers Market – Startup CPG
SAN DIEGO, CA (2025) – Brune Kitchen, the women-owned, BIPOC-founded clean-label cookie brand, is thrilled to announce its nationwide debut at Sprouts Farmers Market (excluding Southern California). Customers can now find Brune’s beloved Chocolate Chip and Peanut Butter Chunk cookies in the refrigerated section at Sprouts stores across the country. Founded by attorney-turned-entrepreneur Tania Sweis, […]
Why Are Sales Up or Down?
Many people are familiar with the analysis known as a volume decomposition (or due-to) that uses POS data. This allows you to explain a change in sales and attribute gains and losses to specific business drivers like distribution, pricing, trade promotion and some other things. We have a series of posts on this, starting with […]
Generative AI in Oil & Gas Industry to Optimize Drilling
April 28, 2025 By: Shankar Velappan, Associate Principal, Package Implementation, Energy – Americas Introduction In the upstream oil and gas industry, drilling each well is a high-cost, high-risk operation, especially offshore, where costs can exceed a million dollars per well. Delays caused by poor planning, geological uncertainty, or missed insights can result in significant financial […]
Are You Conducting a Quarterly Business Review (QBR)?
The months are rushing by. Meanwhile, you’re wondering about your quarterly business review. Not only do you have to gather up your team at a time that suits all their diaries and plan the agenda, but also find a room that’s free. Couldn’t you simply skip the QBR this once? As a matter of fact, […]
Prioritising Health: Danone and Tesco, Co-Chairs of the Healthier Lives Coalition Highlight Achievements and Future Ambitions
The Collaboration for Healthier Lives Coalition (CHL), an initiative of The Consumer Goods Forum (CGF), brings together 37 manufacturers and retailer member companies, with over 5.8 million global employees, as well as public health authorities and civil society to empower people to live healthier and more sustainable lives. The key priorities of the Coalition center […]
The Restaurant Industry Gained Momentum in March After a Slow Start to the Year
March’s performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn’t an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty. Source link
Top Wellness and Nutrition Entrepreneurs to Watch in 2025
In Publicity For Good, we connect visionary entrepreneurs with audiences who share their values. Our team thrives on elevating brands that challenge industry norms and create positive change through innovation. Whether you’re revolutionizing food systems or breaking barriers in wellness, we have the expertise to amplify your unique story. Book a discovery call to know […]