MAGNA-TILES is amplifying its reach in the United States and Canada through a strategic new partnership with Beanstalk, the global licensing agency. Driven by its commitment to Meaningful Play, MAGNA-TILES aims to dive into new product categories in addition to its well-known magnetic building items.
New products in the MAGNA-TILES line include arts and crafts, educational items, home goods, apparel and accessories, gifts and keepsakes, and back-to-school products.
“At MAGNA-TILES, we believe that play is a powerful tool for growth and learning, and we’ve demonstrated that mission throughout our 27-year history,” says Michael Valenta, President of MAGNA-TILES. “Our new partnership with Beanstalk allows us to extend that mission into exciting new categories, bringing the joy and development benefits of MAGNA-TILES and our mantra of Build On to even more children and families.”
Caren Chacko, SVP, Brand Management, Beanstalk, adds, “We are excited to represent MAGNA-TILES, America’s No. 1 magnetic building sets brand. MAGNA-TILES has captivated the imaginations of children and parents alike with its high-quality, innovative, and educational products. We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions. Our goal is to foster a world where every child can build, explore, and imagine without boundaries.”
Alongside this significant licensing opportunity, MAGNA-TILES is deepening its educational impact by collaborating with the Museum of Discovery and Science (MODS) to roll out a traveling museum exhibit.
Launching in January 2027, the MAGNA-TILES Studio will debut in children’s science centers and museums around the world. This program will offer kids hands-on experiences with STEM-focused magnetic play, sparking imagination and building real-world skills.
Beanstalk will showcase MAGNA-TILES to prospective partners at Licensing Expo 2025 from May 20-22. Find the company at booth No. G124.
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