IRIS, a global leader in digital F&B ordering solutions for hospitality, is proud to announce its successful partnership with Courtyard Irvine Spectrum, part of the Marriott portfolio, which has resulted in a 54% year-on-year increase in F&B revenue through the implementation of IRIS Mobile Dining.
Located just steps from the vibrant Irvine Spectrum Center, the Courtyard Irvine Spectrum caters to business and leisure travellers alike with 210 contemporary rooms and suites, a resort-style pool, and convenient dining at The Bistro. Keen to enhance the efficiency and convenience of in-house dining and take-aways from The Bistro, the hotel turned to IRIS to streamline food and beverage ordering and unlock additional revenue streams.
Streamlined ordering, improved guest experience
Guests can now order items to pick up from The Bistro directly from their mobile devices, enjoying the convenience of browsing menus at their own pace, viewing tempting photos, and customising orders with ease. As a result, mobile dining transactions now range between $25–$50 per order, significantly outperforming in-person transactions.
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“We’ve captured transactions online that we wouldn’t have gotten in person,” said Paul Avila, Restaurant Manager at Courtyard Irvine Spectrum. “Using photos has certainly influenced sales, and guest spend continues to rise year after year. We’re excited to expand mobile dining to our pool area this summer and explore even more opportunities.
Deploying mobile dining has highlighted how technology can boost the guest experience, enabling us to compete against external delivery services like DoorDash and UberEats and increase profitability.”
Key benefits realised:
- 54% increase in mobile dining revenue year-on-year
- 40% increase in order volume, with higher guest spend per transaction
- Reduced guest wait times and faster service
- Improved operational efficiency with direct POS integration
- Real-time menu management, eliminating costly reprints
- High guest adoption, thanks to clear QR code placement and intuitive UI
The IRIS platform allows guests to skip queues, reduce wait times, and enjoy a more seamless F&B experience; ideal for time-conscious corporate travellers and sports teams on the go. Meanwhile, hotel staff benefit from reduced call volumes, faster service speeds, and more time to focus on guest engagement.
“This partnership is a great example of how mobile dining can deliver serious results in both guest satisfaction and bottom-line performance,” said Graham Rushin, IRIS VP Sales and Marketing. “We’re proud to support Courtyard Irvine Spectrum as they continue to innovate and expand their mobile dining services.”
The success at Courtyard Irvine Spectrum highlights how select-service properties can capitalise on digital transformation to drive revenue, improve service, and exceed guest expectations.
To learn more about how IRIS can help elevate your F&B offering, please click here or read the full case study here.