WildBrain is preparing to celebrate the world of Strawberry Shortcake with a year-long campaign, Berry Besties. Launching this July and continuing through June of next year, the campaign will celebrate the sweetness of friendship, fun, and adventure, and feature new artwork in the style of the original designs of Strawberry Shortcake and her friends.
The campaign will also involve several special licensing collaborations, such as a partnership with Sanrio and its intellectual property, Hello Kitty and Friends. Companies that have licensing deals with Sanrio, like Jazwares, Bioworld, Jacmel, Loungefly, Sonix, Pipsticks, and Surreal Entertainment, will join in producing licensed merchandise featuring Hello Kitty, Strawberry Shortcake, and their friends.
What a sweet year we have planned for Strawberry Shortcake with the launch of our Berry Besties campaign centered around friendship and fun. Celebrating her classic roots that fans love, Strawberry’s nostalgic brand mashup with the iconic Care Bears has been a huge success, and we’re truly excited to also be working with Sanrio to bring Strawberry Shortcake and Hello Kitty and Friends together with lots of adorable products. We’re seeing tremendous engagement from fans for Strawberry Shortcake in the U.S. and Canada, and we’re excited to expand the licensing program across Latin America, the U.K., Europe and APAC.
Other licensing collaborations for Strawberry Shortcake that have been released prior to the campaign include The Loyal Subjects, Claire’s, Cakeworthy, Cloudco Entertainment with the Care Bears property, MINISO, Dolls Kill, Kung Fu Tea, Silver Buffalo, FYE, Goose Creek, Primark, Sweet Peas, and Poppy and Pout.
To find out more about licensing opportunities for the campaign, visit WildBrain’s licensing agency, WildBrain CPLG, during Licensing Expo Las Vegas from May 20-22 at Booth No. J206.
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