In an age dominated by streaming services and smart speakers, the resurgence of analog audio might seem like a cultural contradiction. But nostalgia is powerful, and retro media formats like vinyl records, CDs, and now cassette tapes are making a noticeable comeback. For those who long for the tactile joy of flipping a cassette and curating mixtapes, the We Are Rewind WE-001 EDITH cassette player brings that experience back – this time, with modern convenience and a splash of playful style.
The WE-001 EDITH is the latest release from We Are Rewind, a French company focused on revitalizing analog music formats with a fresh twist. While We Are Rewind has previously launched several cassette player models in a variety of colors, the EDITH model stands out for its bold design. Its bright pink body with aqua accents evokes unmistakable Barbiecore aesthetics – fun, vibrant, and nostalgic.
But the appeal of the EDITH isn’t just skin-deep. It retains the vintage charm of classic cassette players while incorporating a suite of modern features that make it more practical and versatile than its predecessors.
Unlike the plastic-bodied Walkmans of the past, the WE-001 EDITH boasts a durable aluminum exterior, giving it a solid and premium feel. Inside, it supports Bluetooth 5.1 connectivity, allowing users to listen to cassette tapes through wireless headphones or speakers. This means you can enjoy your analog music collection without sacrificing the convenience of your favorite wireless audio gear.
Another notable upgrade is the USB-C rechargeable battery, which eliminates the need for AA or AAA batteries. The device provides up to 12 hours of playback on a single charge, making it perfect for long listening sessions at home or on the go. An LED indicator tells you when it’s time to recharge.
In keeping with the spirit of cassette culture, the player includes a 3.5mm aux input, which allows users to record directly onto blank cassette tapes from a phone, computer, or powered microphone. Whether you’re archiving voice memos, making new mixtapes, or experimenting with lo-fi music production, this feature offers a rare level of creative flexibility.
For the full retro effect, We Are Rewind also sells matching wireless headphones, designed to echo the aesthetic of vintage over-ear sets. These headphones are sold separately but complement the cassette player perfectly for those seeking a fully coordinated throwback look.
The We Are Rewind WE-001 EDITH cassette player is currently available for $159. To purchase, please visit wearerewind.com.
Photography courtesy of We Are Rewind.
