Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Pop Secret expands beyond the microwave
Pop Secret is popping into the ready-to-eat category with a new line of bagged popcorn.
The offering is meant to meet consumer “snacking needs with convenience,” said Deb Holt, president of commercial, go-to-market at Our Home, which owns the Pop Secret brand. The launch includes three flavors: Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar.
“The debut of Pop Secret’s Ready-to-Eat Popcorn is a major moment—not just for the brand, but for Our Home’s mission to create craveable, high-quality snacks for every occasion,” Holt said in a statement.
Ready-to-eat popcorn brands have seen growth as companies lean into better-for-you trends like protein or low salt. Lesser Evil saw 58% growth in sales in 2025, according to SNAC International’s state of the industry report.
However, sales in the category as a whole declined 4% amid inflation and increased competition in the popcorn aisle, SNAC said. To get an edge, companies are focused on leveraging brand names, often through partnerships, or debuting healthier twists on the category.
Pop Secret’s ready-to-eat line will launch at Sam’s Club in June with Movie Theater Butter, followed by a national rollout in Kroger in August with its butter and cheddar flavors.
—Sarah Zimmerman
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Courtesy of The Hershey Company
Hershey brings caramel to the campfire
Summer bonfires are about to kick off, and one new candy bar is ready for s’mores season.
Hershey has announced its latest launch, Hershey Milk Chocolate with Caramel, which is designed to pair with marshmallows and graham crackers, the company said.
“The combination of our signature milk chocolate with golden caramel transforms the classic HERSHEY’S bar into something extraordinary – it’s tradition reimagined with just the right touch of indulgence,” said Kyle Webster, senior associate brand manager at Hershey, in a statement.
The chocolate is available nationally for a limited time in six-bar packs.
S’mores first gained prominence in the 1920s after a recipe appeared in a Girl Scouts guidebook, and the indulgent snack is now a staple treat at backyard cookouts and camping trips.
Hershey is investing heavily in its chocolate supply chain in order to meet demand for the sweets, with $1 billion in investments planned in the coming years. Last month, it opened a new chocolate processing plant in Hershey, Pennsylvania, to boost production on Hershey’s chocolate, Reese’s and Kit Kat.
—Chris Casey
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Courtesy of DiGiorno
DiGiorno fires up an elevated frozen pizza
DiGiorno is turning up the heat with its new Wood Fired Style Crust Pizza.
The Nestlé-owned brand said the DiGiorno offering elevates the at-home pizza experience by replicating a restaurant-style pizza from a consumer’s oven. The artisan-crafted pizzas will be available in four varieties: Four Cheese, Italian Meat Trio, Supreme Speciale and Premium Pepperoni.
“DiGiorno is known for consistently delivering a fresh-baked taste and crust innovation, and Wood Fired Style Crust Pizza is no exception,” Kimberly Holowiak, senior brand manager for DiGiorno, said in a statement. “This new crust offers everything people love about wood-fired pizza —the crisp, the chew, the char—all without ever leaving the house or using [a] pizza oven.”
The pizzas will be available nationwide starting this month.
DiGiorno is launching the new Wood Fired pizzas to coincide with growing consumer interest in premium restaurant-style frozen meals. It’s a big reason why sales in the frozen wood fired segment have increased $67 million in the last year, according to data provided by Nestlé.
DiGiorno is one of the best-selling brands in the $7 billion frozen pizza category in the U.S. For 12 weeks ending October 6, 2024, Red Baron was the top-selling product in the segment, with $317 million in sales, followed by DiGiorno at $276 million, Statista data shows.
—Christopher Doering