Why People Play Cozy Games: Motivation Meets Emotion
We began by asking players how they define their style of play. Across markets, relaxation and escapism were leading drivers. When asked why cozy games appeal, the top reasons across countries included:
- “Helps me switch off from everyday stress and anxiety” (53%)
- “I love getting lost in a world where I can play at my own pace” (52%)
- “Helps me feel calmer and improve my mood” (51%)
While these were the top reasons, each market adds its own emotional flavor to the cozy experience.
In the US, 44% of gamers play to relax and 41% to escape daily stress, treating cozy games like digital wind-down tools. Over half (57%) say cozy games help manage everyday stress, while 53% say they lift their mood—more therapy-lite than competitive challenge.
In the UK, escapism slightly edged out relaxation (45% vs. 43%), and 55% say they enjoy playing at their own pace. British players lean into cozy games as a soft rebellion against productivity culture—a moment of gentle autonomy in a high-pressure world.
France mirrors these motivations (44% relaxation, 41% escape), but stands out emotionally. A significant 51% say cozy games remind them of childhood, and 13% want games that adapt to their mood—suggesting ambiance and emotional resonance matter more than gameplay mechanics.
Spain shows a more even spread of motivations, with a slight preference for social connection (13%). Players here crave a balance: 54% say cozy games help relieve stress, and 51% appreciate feeling productive without pressure. It’s calm meets progress, with a social twist.
In Germany, 43% play to challenge themselves—the highest among all markets—highlighting that cozy doesn’t mean aimless. For German players, structure supports relaxation: 53% enjoy non-linear play, 52% feel productive while doing so, and 12% say they play when they want something simple. Their cozy ideal? Calm, but crafted.
Challenge… but Make It Cozy
Not all soft games are cozy, and not all players agree on what belongs in the genre.