8 Genius Digital Storytelling Examples [Infographic]

What does every good story have in common? OK — aside from having a beginning, a middle and an end?

They all have that special “something” that makes the reader care. In the world of digital content, that unique quality could stem from video content, infographics, user-generated content or even introducing elements of virtual reality into the narrative. It’s about finding what resonates with your audience on a deeper level and drawing them into a personal story that leaves a lasting impression. By fusing traditional storytelling approaches with interactive elements, you can transform an ordinary brand message into a compelling story that truly engages.

As a marketer, you’re a digital storyteller. It’s all up to you to weave a tale that attracts your target audience and gets them to truly care about your brand’s message. Modern brand storytelling can integrate an array of digital storytelling tools, such as social media posts, animation, user-generated content and augmented reality, so you can communicate with diverse audiences in new and innovative ways. When you do it right, you can avoid creating just another marketing campaign. Instead, you’ll build a genuine, long-lasting connection with your customers.

Read on to learn about eight best-in-class digital storytelling examples and start writing your brand’s own happily ever after. Consider how interactive content or a compelling digital narrative might help you capture a viewer’s attention, or how using short-form video production techniques with interactive stories can create an unforgettable experience. Whether you’re looking for educational uses or just aiming for more engagement, the right approach to compelling digital storytelling can be your most powerful resource.

Table of Contents

Telling a Story: The Digital Marketer’s Most Powerful Tool

Like any good story, we’ll start from the beginning: What do we actually mean when we say “digital storytelling?”

At its most basic, the digital storytelling process involves using a mixture of content and digital media to bring a narrative to life. These campaigns combine audio, images, animated clips and more to tell a single story. By leveraging innovative digital storytelling tools, you can merge text, graphics and video content to enhance your overall brand storytelling approach and craft a compelling story that stands out in a crowded space.

As described by Forbes, three of the most widely used digital storytelling techniques include:

• Customer-generated stories: This category is basically word-of-mouth marketing to the max. Here, you give your existing customers a platform to speak about their experience with your brand in an effort to connect with and educate potential prospects. In some cases, these user-generated content pieces cultivate direct social media storytelling, where personal stories from real people have a stronger impact on engagement.
• Data-focused campaigns: By using compelling data and statistics to demonstrate the impact of your brand, you can attract the attention of your target audience. Presenting data through engaging visuals, such as infographics or animation, can create a deeper connection and a more memorable message.
• Minis: Sometimes, less is more. Short snippets of teaser information can better capture and engage the increasingly shorter attention span of the modern consumer. In many innovative digital storytelling examples, minis can function like a comic strip or an animated graphic that quickly conveys a narrative.

Don’t feel as though your digital marketing campaign has to be constrained to just one of these techniques. Depending on your target market, using a combination of two multimedia elements or pulling from all three might be exactly what you need to tell your brand story. Just remember that all these elements will end up as branded content, which means they need to fully reflect your quality and values. (Hint: Branded content and content marketing aren’t the same, but they have a lot of overlap!)

• Customer-generated stories: This category is basically word-of-mouth marketing to the max. Here, you give your existing customers a platform to speak about their experience with your brand in an effort to connect with and educate potential prospects.
• Data-focused campaigns: By using compelling data and statistics to demonstrate the impact of your brand, you can attract the eyes of your target audience.
• Minis: Sometimes, less is more. Short snippets of teaser information can better capture and engage the increasingly shorter attention span of the modern consumer.

8 Best Examples of Digital Storytelling

OK — we know what digital storytelling is. But what does it actually look like in practice? Let’s dive into eight of the most unique digital marketing examples from across different industries. Each one is a great example of how to combine visuals, interactive content, social media storytelling and other digital tools into a powerful digital narrative that resonates with diverse audiences:

1. Modelo World Cup Ad-Sacrifice

“Because giving it all for your team is worth every drop.”

The drop in question? Not the sweat that the soccer players of the biggest game of the year are doused with, but the golden contents of a Modelo can. This short and simple advertisement tells a story efficiently and in a way that is most certainly relatable to anyone who sat on the edge of their couches, cheering their team on. It’s a story as old as time that taps into the passion of fans and hopefully connects that feeling to their product as well … and it’s no big deal if you spill a bit of the drink along the way.

Modelo’s campaign is an excellent demonstration of brand storytelling that makes use of minimal video production. It channels the excitement of sports fans everywhere, illustrating how a compelling digital storytelling campaign can capture hearts almost instantly. Even though it’s brief, the ad sparks engagement by representing a personal story of team pride.

2. Kia’s Robo Dog

This Kia ad is far from the first time a brand has used puppy-dog eyes to win our affection — but this time, things are a bit more electric.

The driver of an electric vehicle is fated to fall in love with an electric dog, right? Well, that’s exactly what Kia is playing on in this narrative: love. They show us that a robot puppy is every bit as lovable as a real one, and then subtly encourage us to apply similar logic to electric cars. It’s a smart way to convince gas-powered vehicle owners that the future is friendly.

This short piece of video content is a great example of how you can modernize a traditional storytelling concept by adding a fun twist. Kia seamlessly merges emotional resonance with a futuristic vision for vehicles, hinting that the next wave of brand storytelling could even delve into augmented reality or other forms of interactive elements in the future.

3. The McDonald’s Conundrum

If you’ve ever been to a drive-thru, you’ve probably experienced the moment captured in this McDonald’s tweet: No thoughts, head empty — just a menu with a million options.

This is a particularly strong example of simple yet smart digital storytelling. Although it’s technically just text, it becomes something much funnier — and more relatable — by stretching the “uh” to fill an entire Tweet. (That’s called “visual storytelling,” kids.) Plus, it plays off of something that occurs in drive-thrus across the world every day.

To put it simply, we all know this story — but McDonald’s was the first one to put it in front of us. It’s a compelling story told through humor, turning an ordinary moment into an interactive content opportunity that resonates through social media posts.

4. Spotify and Harry Styles

Spotify has positioned itself as the king of music streaming. Just take a look at social media come December — your newsfeed is likely flooded with screenshots of your friends’ yearly listening breakdowns.

In the “Only You” ad, the company plays on this narrative, comedically highlighting a listener who played Harry Styles’ song over 15 times in a row. By providing a personalized breakdown of users’ listening habits, Spotify works to connect with its audience by focusing on what sets each of us apart.

This type of brand storytelling thrives by tapping into personal story elements. It’s an approach that fosters deeper engagement, inviting creators and listeners alike to share their unique streams, like user-generated content for the masses. Once again, using digital storytelling tools (like curated data) helps create an impactful, shareable moment.

5. Dove and the Reverse Selfie

Since first launching the “Real Beauty” campaign in 2004, Dove has committed itself to tackling traditional beauty standards. With this ad, the brand reaffirms that mission.

We watch in reverse as a young woman gets ready to take a selfie. The video unwinds as she takes a glamorous photo, applying image distortion effects, filters and heavy makeup to achieve the look she wants. At the end, we’re left with a young girl staring sadly in the mirror. Dove shares a poignant message about the negative impact of social media, urging viewers to appreciate their natural beauty.

This compelling story highlights the power of digital narrative in addressing tough societal topics. By pairing minimal text with powerful visuals, Dove demonstrates a relevant example of how educational uses of compelling digital storytelling can spark important conversations among wide audiences.

6. Apple’s 911

Unlike Mcdonald’s and FTX, Apple decided to put humor aside and take their great digital storytelling down a chilling but powerful path.

In this ad, we hear from a handful of people who found themselves in tough situations. Luckily, they were all wearing Apple watches, which allowed them to reach help quickly. It’s a story about the power of connectedness, but it’s also a convincing reason to go buy yourself a smart watch.

This short narrative strikes a serious tone and resonates on a personal level, emphasizing the significance of technology in keeping us safe. Even though it doesn’t use interactive elements directly, it conveys a compelling digital storytelling approach that appeals to a wide range of potential customers.

7. Bear 71

While not an advertisement, this interactive documentary by the National Film Board of Canada is perhaps the most impressive example of how you can bring different media types together to tell a good story.

The narrative is told from the perspective of a bear who is rescued from a snare and released into the wild with a tracker collar. As she tries to return to her normal life, she shares her new reality with viewers — and we find that our everyday, human activities might be more disruptive than we realize.

Video, photographs, an interactive map and other elements come together to form this immersive experience. It’s not just a fascinating story; it’s one of the best examples of how digital tools can turn into something much bigger than themselves. Over time, storytellers may incorporate virtual reality or augmented reality content to further connect with audiences. Bear 71 remains a great example for interactive stories that blend multimedia elements perfectly for a lasting impression.

8. The 1-Word Tweet Storm

Okay, this one happened live, in real time, at the time of writing this article. Pretty cool, right?

This gives a whole new meaning to “short and sweet.” The fascinating thing about this string of Tweets is that it would be an entirely different digital story if one brand did it just one time, or if a single brand was responsible for every Tweet. Instead, we’re seeing entire conversations happening through single-word posts and replies, and the result is an internet-wide narrative.

For example, let’s say you replied to NASA or Amtrak like this: “what.”

Like it or not, you just took part in the one-word Tweet story, and now you’re interacting with brands in a fun, playful way. That’s the power of digital storytelling: You’re not always just the audience; sometimes, you’re also the narrative. Brands that jump on digital trends like these can transform simple social media posts into interactive content with high engagement, demonstrating how flexible and unexpectedly compelling digital storytelling can be.

The Benefits of Digital Storytelling

In 2000, Microsoft conducted a study measuring how long people can focus on one thing for a specific amount of time. The results came in at around 12 seconds. 15 years later? It dropped to 8 seconds.

Although there hasn’t been an update on the study since, researchers estimated that the number would only continue to dwindle.

Consumers are exposed to thousands of ads every single day. If you’re a digital marketer, cutting through the noise and actually capturing your audience’s attention for that sacred 8 seconds (or fewer) is going to take a more compelling narrative than a traditional ad tends to achieve.

In addition to capturing the attention of your target audience, digital storytelling offers your team a host of other benefits:

• Genuine messaging: Customers are inundated with aggressive advertising and other sales practices all the time. Leveraging a thoughtful brand story can help you stand out among the crowd, especially if you build your campaign around interactive stories or creative social media storytelling.
• Cohesive content planning: Once you create a digital storytelling project, the hard part is done. From there, you can leverage aspects of your story across social media and other channels to get the word out there, expanding the experience through VR elements, augmented reality or straightforward video production.
• Meaningful branding: Actions speak louder than words for today’s consumers. When you use a digital story to demonstrate how your company is dedicated to your mission as well as your customers, you prove that you’re in for the right reasons. This can be especially important if you want to appeal to viewers who appreciate educational uses of your message.

In today’s market, digital storytelling is quickly becoming the new norm. Keeping up with your customers’ expectations and your competitors’ marketing will take some extra creativity on your part. Approaches like using a comic strip or integrating subtle interactive elements can occasionally bring a cool, fresh angle to your campaigns.

Putting Pen to Paper: Your Top Digital Storytelling Tips

Now that we know what a good storytelling campaign looks like and why they’re so important, let’s break down what you should keep in mind as you develop your own:

• Show, don’t tell: It may be tempting to over-explain your story. However, try to lean more heavily on engaging visuals and compelling audio cues to let the audience come to their own conclusion. Interactive elements, such as quizzes or user-generated content prompts, can subtly guide your audience through a digital narrative without needing heavy text explanations.
• Keep it brief: Just look at the campaigns we went over today — not a single one was longer than a minute. The best digital stories don’t need more time to get their points across, so a focused and compelling story will often resonate best.
• Stay consistent: Don’t pull a bait-and-switch maneuver and follow an emotional personal narrative with an outright ad. Be sure that your story flows through from start to finish. This ensures your brand storytelling remains cohesive and maintains engagement.
• Look for inspiration: There’s inspiration to be had just about anywhere — especially through Creative Commons licenses. This allows free use of copyrighted content, which means you can scour the Creative Commons database for videos, images and other media to use in your digital story. Incorporating video production or animation from Creative Commons sources can give your project a unique flair.

Looking for some extra pointers when it comes to crafting your own one-of-a-kind digital campaign? Subscribe to the Brafton newsletter for marketing tips, industry updates and more!

Editor’s Note: Updated May 2025.