The LEGO Group is committed to ensuring a safe and meaningful online community, as demonstrated by the launch of three free interactive online activities aimed at caregivers and children to help them understand the world of digital play.
As per The LEGO Group’s 2024 Play Well report, 61% of parents say that their children know more about technology than they do, and 63% want to learn as much as their children to keep up with them. As a result of these findings, the LEGO Group released a new series of interactive online activities: Build & Talk, This or That, and Audio Adventure, all available now on The LEGO Group’s Families website. These activities will spark essential conversations amongst families regarding online gaming and digital well-being.
“As the digital world becomes a bigger part of children’s lives — from how they play and learn, to how they build friendships and express themselves — many parents and caregivers are looking for ways to better support their children online and keep them safe, especially when it comes to gaming,” says Diana Ringe Krogh, Vice President and Head of Social Responsibility at The LEGO Group. “These new activities are designed to help make that first step feel easy and playful, turning everyday moments into meaningful conversations about life online.”
Build & Talk (ages 6-9) introduces younger children to topics including online kindness, screentime, and gaming through playful storytelling, in a gaming-themed activity.
This or That (ages 9-12) involves children and their families in a question-based game. Through digital play, children and parents explore preferences and values in a digital context.
Audio Adventures (also ages 9-12) features immersive audio stories set in Wow-Wow-World, a sandbox-style gaming universe. The narrative follows 10-year-old Jamie as she navigates challenges and makes key decisions. Children and parents reflect alongside Jamie, gaining insights into the dynamics of the digital world.
Explore the range of meaningful activities now at LEGO.com/families/digital-play.
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