Did you know that LEGO Worlds was originally pitched as a leak?
Around 2013, a LEGO Group director thought a game similar to Minecraft would work well, since players sharing their creations on social media would lead to free promotion. So to pitch this idea, he created a fake video of a child reviewing the game.
When he showed it off to executives however, it completely derailed the meeting, as they started panicking about how the game had already been leaked. Despite the director admitting to it being fake several times, they had to repeatedly stop the presentation to make sure.
Sources:
Bits N’ Bricks Episode 13 – LEGO Universe: Death of a Dream – Bits N’ Bricks (LEGO Gaming), Mar. 3, 2021.
Games Featured:
LEGO Worlds (2017)
Music:
A D M B – Inhale/Ad Astra (Boukas Remix)
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