At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans.
Curious to see what I’m talking about?
Stick around because I’m diving into some of the coolest AI campaigns and the tools making them a reality.
Let’s take a look at how to create an AI marketing campaign, what the possibilities and limitations are, as well as what tools will give you the best results.
Table of Contents
Benefits of Creating an AI Marketing Campaign
Why would you want to create an AI marketing campaign in the first place?
“It must be cheaper and faster” — a commonplace marketers’ answer.
Can AI deliver that?
Let’s think about how AI tools are trained: They use machine learning to analyze the top-performing campaigns across email, social media, and search results.
They use big data to find and replicate the top marketing campaigns, borrowing from their format and syntax while giving you an original campaign idea.
While they can’t ever replace human originality, they can help humans do their best work.
So, here are the three real benefits of AI use in marketing.
1. Launch campaigns fast.
The best marketing campaigns take weeks, if not months, to develop. Or do they?
AI marketing campaigns help teams move from concept to execution in a matter of hours, saving valuable time and making it possible to react quickly to changes in your market.
Our 2025 AI for Marketers research revealed that 53% of marketers, including managerial roles, saved from 1 to 3 hours per task each week.
That gives an opportunity for marketers to work on an average of five campaigns at a time. This speed could be a game-changer.
2. Spark fresh ideas.
AI tools may not give you an ADDY-winning campaign idea the first time or even the fifth time.
Together with its prompter (that’s you), it can serve as a creative springboard to move through mediocre ideas to find an epic one. In fact, 46% of marketers use generative AI for ideas and inspiration.
3. Drive revenue.
According to McKinsey & Company, top-performing organizations using AI are seeing bigger revenue boosts, with some experiencing growth of over 10%.
In turn, our research found that marketers report positive ROI from using gen AI to create content for audio/visual channels (30%) and search/SEO content (29%).
Though many factors determine how effective an AI marketing campaign will be, there’s evidence that strategic, consistent deployment can boost the bottom line.
How AI Has Impacted Marketing Campaigns
I wouldn’t say AI impacted just marketing campaigns; it has reshaped everything for marketers. Workflows, processes, and even hiring decisions.
It all shows up in the results, too: marketing campaigns are performing better across different mediums.
Here’s how it looks in action.
Smarter, Faster Social Media That Gets Results
Gone are the days of guessing what to post or when. Today’s AI tools scan trends, write and schedule posts at the peak time of user activity, pick the best hashtags in seconds, and even create the whole social media post from scratch.
No wonder that 71% of social media marketers use AI tools as part of their strategy. And that same percentage says content created with generative AI performs better than content made without it.
What’s most interesting to me is that consumers aren’t as opposed to AI as many might think.
A Sprout Social survey found that 38% of people would actually be more interested in a brand that shares AI-generated posts (as long as the content is really good).
Hyper-Targeted Advertising
AI isn’t just for content — you can use it to rewire ad campaigns, too. Think smarter targeting, dynamic bidding, and on-the-fly creative tweaks.
A Bain & Company study found retailers using AI-powered targeted ads saw 10–25% higher ROAS.
That tracks with what I’ve seen in my peers’ results. When they let AI optimize Facebook ads, their cost-per-click dropped and conversions jumped. Plus, the reach increased from 2k to 10k.
Quick Case Study: Pedigree’s AI Campaign: 50% of Dogs Adopted in 2 Weeks
Pedigree teamed up with Colenso BBDO and Nexus Studios to launch Adoptable, an AI-powered campaign that turned every Pedigree ad into a local adoption ad.
Using generative AI, they created high-quality images of real shelter dogs and targeted them to areas where they’d be the best fit (based on factors like family makeup and nearby parks, all discovered thanks to AI).
The results were huge: Within two weeks, half the featured dogs were adopted, shelter site traffic jumped 6x, and people who engaged with Adoptable were 12% more likely to adopt.
The campaign won the Cannes Lions Grand Prix and is now going global, making sure every Pedigree ad features a real dog who needs a home.
Stronger Content, Optimized for Search
Our State of AI Marketing research reports that 64% of marketers use AI to create content, and it helps them with:
- Content quality assurance (like spellcheck) — 54%
- Writing copy for marketing content — 51%
- Creating images — 49%
- Summarizing text into key points — 40%
- Repurposing marketing content — 39%
Does it work? Well, the results speak for themselves. For instance, The Links Guy, an SEO agency, adopted Surfer’s AI-assisted editor for client blog posts.
Within 6 months, their own site’s Google clicks doubled (105% increase) and impressions surged by 356% year-over-year.
Data-Driven Personalization and Insights
AI is changing how we understand customers, too. It churns through mountains of data to spot trends and segments humans might miss.
For instance, a recent survey found 24% of businesses are already using AI for audience segmentation, meaning they can automatically cluster customers into micro-groups (e.g., “fashion lovers who only buy on sale” versus “techies who binge on emails”).
And since 73% of people want personalized experiences, it just makes sense to give them custom chatbots, product suggestions, and content they actually care about.
With that, let me inspire you with real-world examples of AI marketing campaigns from different businesses. One was created and launched by me.
16 AI Marketing Campaign Examples
Rather than feeding ChatGPT prompts like “Give me 10 headline ideas about…,” put on your strategist hat for a minute. What do you need to know to produce a great marketing campaign?
- Who the audience is
- What your key messages or differentiators are
- What you want the audience to do
- Your tone or writing style
Once you feed this high-level information to the tool, it’s ready to start producing ideas and won’t waste your time on campaign pitches that miss the mark. Then, you tweak the prompt to get a precise output.
At this point, you can ask artificial intelligence to brainstorm:
1. AI Campaign Ideation
Before you start creating individual assets, use AI to pitch the overall concept and hook for your campaign.
Here’s how other brands are putting that into action:
Klarna – From 6 Weeks to 7 Days with Generative AI
In 2024, Klarna, a Swedish fintech company, used generative AI to help create about 30 marketing campaigns for big retail events like Black Friday and Mother’s Day.
The AI initially helped come up with ideas, then write the content, and create images. Thanks to it, Klarna quickly launched personalized campaigns in 45 countries.
They cut down the time to create a campaign from six weeks to just seven days, allowing them to do more campaigns, faster, and with more variety.
Night Shift – Brewing Creativity with AI
Night Shift, a Boston-based brewery, has launched a creative AI beer series called AI-P-A. They used ChatGPT to craft the recipe and Midjourney to design the labels.
In partnership with MassRobotics, they’ve released a bunch of beers with some seriously cool names.
For instance, check this one out:
This edition brings major West Coast vibes — crisp, piney, and bursting with juicy grapefruit flavor.
Using AI to help with content ideation made the whole product development process faster and more cost-effective, and the end result caught everyone’s attention.
2. AI Social Media Campaigns
Let AI handle your entire social media marketing campaign. It can prepare everything from the position and image creation to post description and targeting parameters, and even your campaign budget.
Otherverse – Fully AI-Driven Instagram
This spring, I was involved in organizing a techno event launch @otherverse.events under a tight budget. So, I turned to testing a bunch of AI tools to generate relevant creatives.
My efforts paid off and brought a standout example of a fully AI-generated social media campaign created in under a few days.
Every post here is conceptualized, scripted, and visually generated using AI tools alone: Sora for video and written content, and Reve for generating ad creatives and printed posters. Sora, in turn, could remake uploaded artists’ headshots, giving them the Matrix style.
Once I nailed the right prompt, AI generated 10+ creatives under 30 minutes. That speed is something a human can’t compete with. Here’s how they turned out:
Lu do Magalu – AI Influencer with 7 Million Followers
Another amazing example in this category is Lu do Magalu, an AI influencer created by Brazilian retailer Magazine Luiza.
She started in 2003 as a digital assistant and evolved into a 3D persona with over 7.3 million followers. Lu promotes products, partners with big brands, and even speaks out on social issues.
She’s always active, never off-brand, and powered by data. Lu blends AI, automation, and CGI to create such good content that it’s almost unsettling — in the best way.
3. AI Advertising on Google Search
Envision a Google search campaign by researching keywords and asking AI to pitch you a PPC campaign complete with copy and targeting demographics.
Here’s how it works in practice:
Sephora UK – AI Optimization Drives 42% Increase in Conversions
Sephora UK recognized that its highly segmented Google Ads account structure was limiting the effectiveness of AI-driven tools like Smart Bidding and broad match keywords.
The company consolidated its campaigns, reducing the total number by 85%, to allow Google’s AI to optimize performance more effectively.
Results:
- 42% increase in conversion rate
- 6% higher average order value
- 13% increase in return on ad spend (ROAS)
Strong Automotive – AI Boosts CTR by 40% and Engagements by 175%
A similar success story comes from Strong Automotive, which set out to boost ad performance for 15 mid- to large-sized car dealerships.
They used AI to analyze user behavior and identify high-intent shoppers, then built customized Google Ads campaigns to target those audiences more precisely.
Results:
- Over 40% increase in CTR
- More than a 20% boost in search impression share
- 175% lift in engagements
- Over 15% increase in conversion rate
4. AI Email Campaigns
Build out an email series or email campaign by feeding your AI tool your call-to-action, demographics, and key messages.
I highly recommend replicating the strategy that Emmy Jonassen and Kipp Bodnar at HubSpot used last year.
HubSpot AI Strategy Boosts Email Conversions by 82%
Instead of sending segmented emails to broad groups, this HubSpot duo used AI to personalize content based on each user’s specific goals and intent.
The AI analyzed website data, company size, and past downloads to understand user intent. And then matched users with the most relevant content in HubSpot’s library.
Results:
- 82% boost in conversion rates
- 30% more opens
- 50% more clicks
What made the difference wasn’t just better copy — it was AI predicting what each lead really needed and delivering it at just the right time.
Let’s go through another success story.
Westfield Creative – 15.8% Click Rate with AI
Westfield Creative, a certified Mailchimp Pro partner, used Mailchimp’s AI tools to craft weekly newsletters with curated content.
With smart personalization and optimized send times, they reached a 15.8% click rate – well above industry norms.
The AI automated content suggestions, fine-tuned messaging to match subscriber interests, and led to stronger engagement and better audience retention.
5. AI Blog Campaigns
Attract potential leads and save time with starter blog content for your website. And that’s exactly what Luca CH, owner of HSU Marketing, did. Here’s the story:
$10K/Month in 3 Months with 100% AI Content
Luca used Arvow to grow a personal website, seeing impressive results in just 3 months – from $0 to $10,000/month in recurring revenue (with 100% AI content!).
By focusing on high-converting, buyer-intent keywords, Luca saw a huge spike in organic traffic and keyword rankings.
Arvow’s automation helped speed up three things: content creation, keyword research, and publishing.
WalkMe – 3x More Content with Jasper AI
WalkMe is another company that needed to scale content production across multiple platforms, starting with blogs. They adopted Jasper to:
- Start blog posts and articles quickly from just a sentence.
- Repurpose content easily for different platforms.
- Write directly in Google Docs without switching tools.
- Maintain a consistent tone across writers and channels.
Results:
- 3,000+ hours saved in content creation.
- 3x more content produced.
- 2.5x increase in reply rates on outbound messages.
6. AI commercials and video marketing
While AI video production is still in its early stages, you can absolutely request marketing campaign concepts and video scripts for just about anything.
And the following example proves just how insanely good AI video can look:
Toys “R” Us – AI-Generated Brand Film Premieres at Cannes
In 2024, Toys “R” Us used OpenAI’s new tool, Sora, to create a one-minute brand film. Instead of taking months to shoot, they made it in just a few weeks.
The video tells the story of founder Charles Lazarus dreaming up the toy store. Almost everything was made by AI, with just a few human touches like music + editing.
The film premiered at Cannes, then took off online. Shared on their site, across social media, and picked up by fans, creators, and even other brands.
But it’s not only the industry giants benefiting from AI video. Keep reading for a story that proves it’s for everyone:
Headway – 40% ROI Boost with AI-Powered Video Ads
Ukrainian edtech startup Headway also saw a big impact from using AI for video ads. CEO Anton Pavlovsky shifted gears, gave Midjourney and HeyGen a shot, and it paid off.
Video ad ROI jumped 40%, with 3.3 billion impressions in early 2024.
AI cut costs, saved time, and powered all their UGC style ads, driving more signups. On top of that, AI tools helped localize content and create dynamic ad experiences (e.g., like animating historical figures), which made their campaigns way more engaging.
A video example:
7. AI Landing Pages
Finally, make sure your campaign can convert by building out a landing page with messaging that matches your ad content. Keep your concept consistent from end to end to engage readers.
Here are some case studies to inspire you:
Swoveralls – 100% Conversion Rate Boost with AI Landing Pages
After iOS 14 limited ad tracking, Swoveralls struggled to reach their audience.
Instead of relying on generic product pages, they used Replo to quickly create targeted, high-converting landing pages for seasonal campaigns.
Results:
- 100% increase in conversion rates compared to their main site
- One landing page drove 40% of total sales in September 2024
Replo’s no-code builder, AI-powered templates, and fast deployment helped Swoveralls align ad messaging with landing page content and turn more clicks into customers.
Essence Mediacom – 25% ROI Boost with AI-Personalized Landing Pages
Essence Mediacom used SEATEXT AI to personalize landing pages for each Google Ads keyword, creating unique, keyword-specific content.
Thanks to it, each page matched the search intent, resulting in a 25% improvement in Google Ads ROI and saving significant time by automating the creation of landing pages.
Starting to see the possibilities? Now, let’s get down to looking at the best tools for building your AI marketing campaign.
5 AI Tools [Reviewed] To Add To Your Marketers’ Arsenal
The flood of AI tools entering the market is more than a little mind-boggling.
To help you focus your time, I compared several of the top tools in a head-to-head test to see which creates the best marketing campaign. It’s like having your own bevy of ad agencies pitching you campaigns.
Let’s see how each one performed in our fictional campaigns.
Campaign Assistant by HubSpot
One barrier to implementing AI effectively is that the tools are so vast that they can be difficult to understand and use. This campaign assistant is designed exclusively for creating marketing campaigns and is virtually foolproof.
The campaign assistant asks you specific questions about your audience, your messages, your writing style, and your CTA, so you don’t miss anything important.
Tell the campaign assistant which campaign asset you want it to create. Then, you’re ready to go.
To put Campaign Assistant to the test, we fed it a fictional use case for an ecommerce brand that sells sustainable bags and luggage.
AI Email Campaign with Campaign Assistant
First, I selected a marketing email and put in my prompts for the campaign. I described my business and three key messages that I want my audience to know.
Then, I gave a desired action and up to three descriptors to create a writing style. I asked for a witty and confident tone.
Here’s the email that the campaign assistant sent back. It shares a catchy subject line and pre-header, three paragraphs that hit my three main points, and an “Order Your Bag” button at the bottom.
Plus, HubSpot allows you to customize any email module, which streamlines the whole process. Next, you can schedule it, use different automation workflows, and more.
The email needs a little tweaking to make the writing tighter and more personalized, but it’s a good start.
AI Google Search Ad Campaign with Campaign Assistant
To continue the test, I asked the campaign assistant to convert this campaign into a Google Search ad campaign. I didn’t have to input the information again — HubSpot’s campaign assistant simply converted it over for me.
The result? Short and sweet Google ad content in preview mode as it would appear on Google. If I want to use it, I can simply copy/paste it over to Google Ads.
AI Social Media Campaign with Campaign Assistant
Finally, I asked the campaign assistant to create a social media campaign for Facebook.
The tool can also create campaigns for LinkedIn and Instagram (launching soon).
The platform suggested three ads with a headline and body copy for me to review and placed them in a preview pane.
While the images are just placeholders, it’s useful to envision how it might look.
Once you have a campaign draft you’re happy with or ready to edit outside the platform, you can copy/paste it in one click or publish it if you’re a HubSpot user.
Honorable mention: Breeze — Content Assistant by HubSpot
While we always recommend strategy first, there’s also a benefit to ideating in the same space where you produce your content. This helps you see your campaign in layout and tweak the designs in real time.
That’s where HubSpot’s other AI tool can come in handy. Content assistant is a generative AI built into HubSpot’s layout and publishing tool.
If you use HubSpot for email marketing or landing page creation, you can strategize, create, and publish all in the same window.
ChatGPT by OpenAI
ChatGPT is likely the most well-known AI tool, with 400 million users weekly.
I tested it to see how it handles marketing campaign requests, giving it the same ecommerce campaign prompt.
Since ChatGPT doesn’t have a plug-and-play prompt feature like Campaign Assistant, I fed it the information in natural language prompts (see the example below). This test used ChatGPT version 4o, paid account. Here’s the marketing campaign it created.
AI Email Campaign with ChatGPT
The first iteration of the email campaign had some good lines and endearing emojis but had to be polished by a human editor anyway.
AI Google Search Ad Campaign with ChatGPT
To make my campaign cross-channel, I prompted ChatGPT to repurpose my campaign for Google search.
The tool brainstormed three headline options for me and two ads. The headlines are too short and have nothing catchy about them.
The output also includes suggested keywords. Overall, Content Assistant by HubSpot generated much better results with no prompting.
Beyond the ad copy, ChatGPT can also recommend parameters to make your PPC campaign a success. It recommends ad extensions, a bidding strategy, and best practices. If you prompt it to do so, of course.
AI Social Media Campaign with ChatGPT
Finally, I asked ChatGPT to convert this campaign into a companion ad campaign on Facebook.
ChatGPT produced social media copy that was similar to its email campaign draft — dry.
However, it also recommended audience targeting ideas for my post.
The verdict: ChatGPT gave me three ad alternatives and some basic campaign details about my audience and campaign objective. You could follow up with some additional prompts to get extra targeting recommendations, but who knows how much time you have to spend to get the desired result.
LLaMA 2 by Meta
LLaMA 2 is Meta’s large language model (LLM), which is free and open to the public.
Unlike ChatGPT or Google Bard, LLaMA 2 is open-source, allowing users to flag and fix potential issues. To chat with LLaMA 2 on a browser, I used Chat Arena.
AI Email Campaign with LLaMA 2
First, I fed LLaMA 2 the exact same prompt as Campaign Assistant and ChatGPT, asking for an email campaign. The email could use a shave for length, but it definitely delivered a witty tone.
Moreover, it generated five email examples tied to a specific occasion and incorporated storytelling in one of them. Lovely examples with a need to be polished slightly.
AI Google Search Ad Campaign with LLaMA 2
Next, I served LLaMA 2 the challenge of converting this into a PPC campaign with the simple follow-up prompt, “Can you convert this into a Google Search ad campaign?”
First, LLaMA 2 organized my campaign into four different ad groups based on product type. Each ad within the ad groups focused on a different angle or audience, setting it up well for A/B testing.
The tool surprised me with the offered Bidding Strategy, Budget Allocation, and Negative Keywords. Safe to say Meta’s AI exceeds my expectations.
While I can’t preview how it would look in campaign assistant, it did save me time by pulling the top keywords I can use for the campaign.
AI Social Media Ad Campaign with LLaMA 2
Finally, I asked LLaMA 2 to create a Facebook Ad campaign for me based on the campaign parameters already entered. Since LLaMA 2 was created by Facebook’s owner Meta, it’s no surprise that the results were very thorough.
LLaMA 2 gave me a target audience with suggested demographics and interests to target. The ad creative included an idea image, headline, text, four hashtags, and a CTA. It also suggests a budget of $200 to $600 and a 30-day duration.
The model also gave me some tips to increase sales through Facebook ads, such as running retargeting ads and creating a lookalike audience. Plus, it went further with expected results and supplemented low-budget tactics to drive more sales out of social media marketing.
The verdict: Meta’s AI is solid and is a great means for marketers. However, you have to spend more time analyzing its results to cherry-pick the best ones.
Want to learn more? Read the State of AI in Marketing report or visit our resources and best practices for AI marketing campaigns.
Which AI tool pitches the best marketing campaign?
Looking at these AI tools side by side, you can see that each one has its own strengths in marketing campaign creation.
I liked HubSpot’s Campaign Assistant because it was so easy to use. Its plug-and-play capabilities make it easy for any marketer to try out. It also gives design previews to help users visualize their campaigns and integration, which saves existing HubSpot users time.
ChatGPT is the least likable tool for this purpose as it requires endless customization requests to tweak your campaigns.
With Meta’s influence, LLaMA 2 gives the most detailed strategy recommendations for paid ad campaigns. It also managed to pull off some wordplay that’s impressive for a machine: “Buckle up (or should we say buckle in?)”.
Just remember, AI marketing campaigns are a complement to human creativity. All three of these tools suggested very similar campaigns: images of bags and their wearers with scenic backdrops behind them
So … is AI the new MVP of marketing?
The level AI has reached in 2025 is impressive, and when I think about how much more advanced it’s going to get, I’m not sure if I’m excited or a little freaked out.
Either way, these days you can plug AI into every part of a marketing campaign, from brainstorming all the way to execution.
The best part? It’s incredibly easy to get the hang of.
I’m a content writer and a business developer myself, but I’ve tested out a bunch of other AI tools that have nothing to do with writing, like video creation. I needed approximately 10 minutes to figure out how it works. That intuitiveness and simplicity are the biggest differences compared to the “non-AI” tools I used before.
P.S. I hope all the examples and campaigns I shared sparked a little inspiration to give these tools a shot.
Editor’s note: This post was originally published in November 2023 and has been updated for comprehensiveness.