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VIDEO INTRODUCTION:
One day in the 1980s on a sunny afternoon in Juhu, a Mercedes slowly rolled into a tiny, 200 sq ft ice cream shop in Juhu. The man who stepped out was none other than Amitabh Bachchan, the biggest star of India. This wasn’t Baskin Robbins.This wasn’t Amul. This was a shop with no ads, no marketing budget and no fancy consultants—just fresh Sitaphal, mango pulp, and one man’s obsession with flavour.
What followed next, was the story of one of India’s greatest brand stories ever told!!! This is the story of how the son of a fruit seller with no MBA,No business plan and No investors and yet, he gave billion-dollar brands like HUL, Amul, and Baskin Robbins a run for their money. In the battle field of the ice cream industry, this man built a cash machine that makes ₹300 crore..
This is the story of Naturals Ice Cream.
So the question is:
– What made legends like Amitabh Bachchan show up in person?
– How did Naturals survive a war against Amul, HUL, and Baskin Robbins —without ads and investment?
– And what can you learn from this legendary story?
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